SCARPA launches its “SCARPA Stands for Guiding Growth” Athlete Mentorship Initiative. This initiative will guide SCARPA’s mission to create more diversity, equity and inclusion in the climbing and outdoor sports community.
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Gregory was awarded an Outdoor Sports Industry Performance Award by the NPD Group.
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Costa Sunglasses, maker of high-performance, adventure-ready eyewear, is expanding its core performance line to include extended sizing in two of its best-selling frames, Ferg and Spearo.
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Costa teams up with Verde to craft communications supporting well-known eyewear brand’s focus on sustainability, performance for fishing, water sports.
OrthoLite creates world's first and only aerogel-infused open cell pu-foam, O-Therm™ — an innovative new thermal insole technology that sets a new standard in cold-weather footwear protection.
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Building upon the success of their Aspen retail “pop-up” boutique, Rossignol is excited to open the doors to its larger, permanent retail location in downtown Aspen. Located at 534 E Cooper Avenue, the new 2,500 square-foot location offers a broader selection of the brand’s technical outerwear and lifestyle apparel, and an exclusive Rossignol demo experience for men, women, and juniors.
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Felt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance events.
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The top six trends in social media marketing that should be guiding your strategy for the new year. This is your guide to rising above the noise online today and connecting with your target consumer in an authentic way.
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Felt Bicycles is excited to announce that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California brand for the 2021 season.
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Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race in global triathlon. He’s won multiple titles at the Ironman Asia-Pacific Championships and has scored a 7th place finish at the most recent Ironman World Championship event in 2019.
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FORLOH, the first hunting brand to manufacture high-end technical apparel that is 100 percent made in the USA, has released its proprietary Crypsis Snowfall winter camouflage as well as a new solid black colorway across its three-layer apparel for men, women and youth.
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Outdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along with a range of other protective gear for face and hands, as the spread of COVID during the fall continues to cause concern around public health.
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Outerbike launches an exciting new website feature that will help riders determine which bikes best meet their needs, during a time when it’s difficult to do so in person. This bike finder quiz called “Your Friend in the Bike Business” serves as an interactive guide leading consumers to the bike category that’s best for them.
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FORLOH, the first hunting brand to manufacture high-end technical apparel that is 100 percent made in the USA, will also be the first to pioneer hunting outerwear equipped with RECCO®, a technology that makes the user easier to locate in the event of an emergency. Starting this month, RECCO reflectors will come integrated into all of FORLOH’s AllClima Rain and SoftShell Jackets.
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Diamondback, the leader in the gravel cycling, has partnered with gravel bike athlete Rach McBride to facilitate and launch the Women’s Gravel Scholarship for one deserving rider.
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In the lead-up to the 2020-21 ski season, Rossignol’s all-new flagship freeride ski, the BLACKOPS Sender Ti, has been turning heads and drawing praise throughout every major ski test review, an important marker of validation that’s now culminating in the coveted “2021 Gear of the Year” award from Outside.
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Capitalizing on its successful Pro Mini Hoop series, SKLZ unveils Pro Mini Soccer and Pro Mini Hockey for endless hours of indoor entertainment for kids of all ages. The new Mini products are available now at sporting goods retailers and online at SKLZ.com.
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Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles), which was first set by Johan Steene of Sweden in 2018.
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Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family.
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Royal Robbins revolutionizes packable outerwear with the introduction of its new Switchform collection, debuting now for Fall 2020. Designed for adventure and travel, Switchform outerwear takes functionality, versatility and convertibility to the next level.
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