Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Wyoming Whiskey announces the release of its extremely limited edition 1872 9-year-old straight bourbon whiskey. 1872 honors the first 150 years of Yellowstone National Park, and helps support Yellowstone Forever in their continued efforts to protect, preserve and enhance the future of America’s first national park. With only 150 bottles available, this limited release is expected to hit shelves for a fleeting moment in time.
Read MoreLife Time’s Big Sugar Gravel and the SHIFT‘22 Bicycle Leadership Conference are both taking place in the region this month, and Verde Brand Communications and our clients will be on the ground taking part in these needle-moving discussions and activations.
Read MoreOver 50 Outside, a program created by Outdoor Research, Oboz, and Osprey in collaboration with 52 Hike Challenge and In Solidarity is pleased to announce the launch of its second annual program.
Read MoreWyoming Whiskey introduces its Barrel House—a brick and mortar retail store and tasting room located near the town square in downtown Jackson, Wyo. The Kirby-based distillery is expanding their presence in Wyoming by opening a storefront in Jackson where both locals and visitors will have the chance to learn more about the brand, sample the award-winning whiskies, and purchase a bottle of their own to take home.
Read MoreCamber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity and diversity for outdoor-recreation focused organizations, in partnership with KEEN Footwear, welcomes its fall Mentor Allyship program cohort. The Mentor Allyship program, named to reflect the critical role men have in promoting gender equity in the workplace, pairs those who identify as male (mentors) with those who identify as women (mentees).
Read MoreRanch Water and Golf Tea will be year-round offerings and join 10 Barrel’s existing canned cocktail lineup, making a total of nine in the collection.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For the summer of 2022, our clients gear was named some of the best of the best for everything from backpacking to travel apparel. See all of the wins here.
Read MoreAs Labor Day approaches, we’ve wrapped up some great gear suggestions—whether you plan on hosting a backyard BBQ, sneaking one last camping trip in for the season, or stocking up for the long-awaited, post-pandemic tailgating season, we’ve got you covered.
Read MoreThis summer, the Winnebago Industries Foundation is funding a new internship program in partnership with Camber Outdoors, a nonprofit leader driving workplace inclusion, diversity and equity in the outdoor industry. In total, five outdoor recreation companies are hosting fifteen interns with the goal of building career pathways for diverse talent.
Read MoreDenver, CO-based Opopop, creators of Flavor Wrapped(TM) Popcorn Kernels, and Bend, OR-based 10 Barrel Brewing, announce Poppin’ on Cloud Wine, an exclusive brand collaboration that offers customers a delicious and thirst-quenching limited edition bundle this summer season.
Read MoreTailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, launched Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep your body well balanced during workouts at the gym, on a hike, grabbing a quick run or ride – or just to stay hydrated on your busy days.
Read MoreCamber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO, following an intensive selection process. Most recently serving as Chief Development Officer of Camber, Smith steps into the new leadership position effective immediately.
Read More10 Barrel Brewing, Goldspot Brewing of Denver and Everywhere Is Queer (EIQ), gathered at 10 Barrel’s Bend headquarters this month to officially kick off the Out Loud Beer Project. The Out Loud Beer Project is an all new collaborative, industry-wide brewing series dedicated to supporting queer-owned businesses and give back to LGBTQ+ community.
Read MoreBike racks are an essential piece of gear for cyclists and outdoor enthusiasts. Whether you’re a gravel rider seeking the end of the pavement or a mountain biker heading to the trail, Yakima has the best solution for your next outdoor adventure or road trip.
Read MoreWyoming Whiskey announces the release of its limited edition Powder River straight bourbon whiskey as a continuation of its annual Wyoming-only releases. This whiskey is crafted from nineteen barrels of Wyoming Whiskey’s finest bourbon which offer a complex interplay between spice, sweet, and savory notes. With only 360 cases available statewide hitting shelves on June 24, the product is expected to sell out quickly.
Read MoreSeattle-based Mountain Safety Research® (MSR®) is excited to announce their newest tent series, the Habiscape™ Tent Series for spring 2023. The Habiscape is the newest frontcountry tent offering from MSR, with highlights such as added features for convenience, livability, and luxury, offered in 4-person or 6-person options.
Read MoreWyoming Whiskey announces the release of its limited edition National Parks No. 2 straight bourbon whiskey in tandem with the brand’s continuing partnership with Yellowstone Forever, the official nonprofit partner of Yellowstone National Park. The collaboration was born in celebration of Yellowstone National Park’s 150th anniversary. The Wyoming Whiskey National Parks No. 2 bottle is the second collectible Limited Edition release in an annual National Park series which debuted in April 2021.
Read MoreBend-based 10 Barrel Brewing is excited to welcome canned wine to the award-winning 10 Barrel libation portfolio. The Oregon-based brewery has partnered with an exclusive winery in the Columbia Valley of Washington to create sparkling rosé and white offerings to pair with a Memorial Day full of outdoor activities. Whether it’s a trailhead tailgate, beach excursion, or a sunset picnic and fireworks display, these low-carb and sugar options are great all summer long.
Read MoreThese are the top trends in the bike industry right now, from domestic manufacturing to gravel racing and e-bikes.
Read MoreTailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month by introducing a new limited edition Recovery Mix flavor plus much more.
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