Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Teddy Schiavoni is a multi-hyphenate in the snowsports world. He’s a co-owner of Summit Ski and Snowboard Shop, and the president and founder of Slope Style Life, a consulting firm. He is currently chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA)
Read MorePaul and I discuss Sezzle as a new payment option for specialty brands intended to ease the friction of “buy now” and minimize levels of cart abandonment. Sezzle is purportedly a tool that could close the digital divide that we, as specialty businesses, are facing with today’s Amazon-trained consumer.
Read MoreToday’s episode of the Channel Mastery podcast is a solocast – short and sweet. It’s a preview of a panel I’m leading at the Snowsports Industries of America and Outdoor Retailer trade shows, taking place at the end of Jan., 2019.
Read MoreToday’s episode is a short and sweet masters’ class in agility, tenacity and the power of passion behind a strategy.I speak with Stephan Drake, the founder and CEO of DPS Skis. We discuss the challenges and wins of putting the end consumer first for product, multichannel distribution and content.
Read MoreChris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight into influencer marketing.
Read MoreThis is a downright motivating episode, and there’s nothing soft about it. It’s about getting results. If you’ve ever had the slightest sense of overwhelm about being remarkable to your omnichannel consumer, this episode is for you.
Read MoreProduct offered as “Prime” on Amazon have a 250 percent higher conversion rate than those not listed as Prime. If a higher point of conversion exists in any capacity in any channel, I haven’t found it yet.
Read MoreToday’s show is all about leveling the playing field for retailers. Every day there’s something new to add to your to-do list…and that’s on top of the full-time (+) job you already have. I keep hearing from retailers that you need “plug and play” tools. You don’t need to become armchair experts on every technology and platform out there; you just need tools that are efficient with your time and that deliver results.
Read MoreThis episode is part pep talk and 100% prep work. In this solocast, I provide tools and ideas that will not only get retailers dialed in for a kickass Q4, but will also transcend holiday in order to build long-term customer loyalty and conversion.
Read MoreThere is SO much in this episode, my head is still reeling. Luckily, it’s reeling with ideas. And I think yours will be, too, after listening to Chris Walton’s take on the top five trends that will shape retail in 2019.
Read MoreBen Carcio grew up working in his parents’ package store (or liquor store, for those us not from the Northeast). What did he realize – beyond, of course, the fringe benefits of cheap beer for his college buddies? Brands, sales reps, retailers: We’re all in this together.
Read MoreThe conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!
Read MoreThe conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!
Read MoreThe conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!
Read MoreToday, I talk with Wes Allen and we dissect the recent move by Walmart to curate a premium outdoor destination through Moosejaw.com. Are they increasing opportunity and inclusivity for outdoor enthusiasts or leveraging the outdoor industry’s vulnerability around expanding its audience for its own strategic end. Tune in!
Read MoreIn today’s episode, I share the story of my own consumer decision journey through signing up for one of the toughest endurance mountain bike events out there, the Leadville 100 MTB.
Read MoreToday I talk with Rich Hill about brand/retailer relationships, what a healthy outdoor industry looks like and how understanding transactional value can help determine strategy for distribution and sales channels.
Read MoreFrank Hugelmeyer is leading the RV Industry Association. On top of guiding this BOOMING industry, he’s also encouraging all factions of the outdoor rec economy to unify in one voice as part of the Outdoor Recreation Roundtable. His is a big picture vision that takes all the details into account.
Read MoreJohannes Ariens’ enthusiasm is infectious. As the co-founder of LOGE Co., he is jumping into nearly every hard-as-you-know-what category: retail, hospitality, lodging and mid-range brands. Yet he and his team are cleaning up in every way. Why? Because they know their customer.
Read MoreWould you believe the news in the outdoor markets is coming at us almost as fast as the national political news? On today’s episode, my good friend and outdoor retailer extraordinaire, Wes Allen, is here to bounce around takes on the latest three HUGE stories in the outdoor markets.
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