Scott Buelter, CEO + President of Ascent 360, talks consumer personalization through data & digital marketing for specialty brands in 2021 and beyond.
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In this episode of Channel Mastery, I am joined by Andrew Osborn. Andrew became the VP of Brand Creative at Outdoor Research, a beloved Verde Brand Communications client, after years of working in creative studios and on the design side of advertising agencies. In this interview, we dive into Andrew’s past work, how they quickly shifted production in the pandemic, where OR is headed next, and what 2021 has in store for brand storytelling, consumer engagement, hard goods marketing, and more.
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Earl Hunter, President and Founder of Black Folks Camp Too, joins Kristin Carpenter and Alice Baker on this episode of Channel Mastery.Black Folks Camp Too is a marketing-driven business with a mission to increase diversity in the outdoors. Learn what motivated Earl to kickstart Black Folks Camp Too and how he's working with the industry to help bring people of color into the outdoors.
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Eric Porter is a professional mountain biker that I have worked with over the years in a variety of different ways. At the end of every year, he’s traditionally planning his trips for the new year, but just like so many of us in 2020, he had to change how he approached this past year. With cancelled trips, races and essentially all plans, he pivoted to focus on video production and ramped up his Youtube Channel - Porter MTB - over the past year.
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Steve Matous, the president of National Interscholastic Cycling Association (NICA), shares how NICA immediately reached out to partners and sponsors at the start of the COVID-19 outbreak to ensure they could still operate and continue to serve the cycling community, their initiatives to invite newcomers to the sport, the importance of their missions through the pandemic and more.
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Wild Rye founder, discusses the purpose behind Women-Led Wednesday, a day for consumers to support women-led businesses on Nov 25th.
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Nancy Guinn, owner of Dog Krazy, a specialty retail pet store, discusses the pet industry, consumer trends amid COVID-19 & more.
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Aaron Foley: Director of Black Media Initiative at Newmark Graduate School (CUNY) talks with Kristin about his new role & initiatives. Including, increasing Potential for BIPOC Community Media
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Kristin Carpenter joins Rick Saez on The Outdoor Biz Podcast to talk about her experience launching the Multi-Channel Marketing Academy.
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Springs Wealth Group partners Chris Young + Andy Inman discuss Corporate Social Responsibility, Personal & Business Financial Planning amid COVID-19 & more.
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Roy Steves, co-founder of Statbid, discusses a new approach to paid search, what's working for online discovery & the 2020 Holiday sales season.
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Principal and founder of Baselayer Group and a founding member of POW, Chris Steinkamp talks CSR & Consumer Behavior with Kristin Carpenter.
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This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is an extension of The Weekly, a digital magazine for Outdoor Retailer. It launched in the face of the pandemic and economic shutdown and was very well attended by Outdoor Retailer’s audience.
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If you’re wondering how COVID-19 impacted the Amazon marketplace, or how shifts in Consumer Trends will impact 2020 Holiday selling, you’ll want to tune in to this show.
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Pro's Closet CMO, Matt Heitmann, discusses the cycling industry boom during COVID-19, increased demand & other 2020 trends they're capitalizing on.
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Prismatic founder & Chief Growth Officer, Kelly Ramirez, discusses how to use tech to enhance your human, specialty connection with your consumer
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Quivers VP of Lead Gen., Ben Barenholtz & SmartEtialing President + Co-Owner, Ryan Atkinson, discuss massive shifts in consumer trends since COVID-19.
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