Through the National Interscholastic Cycling Association (NICA), Steve Matous and his team are not only introducing mountain biking to tens of thousands of teenagers, they’re also developing lifelong cyclists and outdoor enthusiasts.
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PEARL iZUMi outlined its ambitious goal to reduce the consumption of oil through its business practices, product and advocacy. After working diligently both within the company and with the brand’s vendors and retail partners, PEARL iZUMi is pleased to report on the exciting progress made during its first year of implementation.
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On this episode we’re diving into the absolute foundation of brick and mortar: the real estate. Today I speak with Mark Falcone, a retail real estate development expert, to hear what’s working today.
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Balega International is expanding several of its favorite sock collections for Fall 2019 with the introduction of a new Ultralight crew length model, and new colorways of the Hidden Comfort and Hidden Contour collections. The new styles will be available online and at specialty retail stores at the beginning of August.
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Bob is enthusiastically – and boldly – setting up a 54-year-old legacy brand for discovery, engagement and conversion. He’s committed to not only evolving the brand and how it reaches and engages people today, he’s committed to doing so for the next two generations of outdoor enthusiasts.
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Royal Robbins, the world’s leading sustainable travel apparel brand, has kicked off its 14-week cross country #BeyondTheMap road trip adventure.
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A NOT TO BE MISSED episode that delivers a dual short cut on two of the most important channels we work with as specialty brands – social media and online marketplaces (okay, THE online marketplace, Amazon).
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MSR, the high-performance outdoor equipment brand, is honored to receive two awards last month, from ISPO and BestProducts.com, for updates to one of their most popular products, the Hubba Hubba™ NX tent, and for their new in-line Microfilter, the Thru-Link™.
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Studies have found that brands engagement rates have begun to decrease and influencer engagement rates are at an all-time low.
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An independent, specialty endurance-sports store in Clermont, Florida, is expanding from 400 square feet to 2,000 square feet. As any specialty retailer knows, this is not a decision that’s made lightly. In a two-part series, I’ll be interviewing Kimberly Grogan, co-owner of Dash-Sports, to document the expansion. In this first episode, we drop in on the reasoning behind their decision to expand, why the time is now, and what strategies she and her partner/husband are employing to up the odds for success.
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The Conservation Alliance has identified four campaigns for heightened attention during the current Congressional session. The four priorities would protect and defend wild places in Alaska, Montana, Utah, and Colorado.
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Osprey Packs, KEEN Footwear, Northwest Rafting Co., and Peak Design are the winners of The Conservation Alliance Outstanding Partnership Awards for 2019.
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Used gear is huge right now. Nick Martin understands this because he was one of the pioneers in the used sector. As founder and CEO of The Pro’s Closet (TPC), he studied eBay to learn consumer behaviors around re-sale gear. To say he learned well is an understatement.
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In the third year of its We Can Grant program, which supports grassroots efforts to improve outdoor access, Outdoor Research awarded $10,000 to the Benscreek Canoe Club.
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PEARL iZUMi, the world’s leader in cycling apparel and footwear, is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste of the Tour to the U.S. with the launch of the Tour of Inspiration campaign featuring RideSpot.
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How many brands from the 1930s are you looking to for social media and content marketing leadership? Airstream is a legacy, consumer-centric brand – a description many would consider to be an oxymoron. In testament to both the quality of workmanship and the devotion of Airstream owners, 75-80 percent of all Airstream trailers ever made are still on the road. But don’t let “legacy” and “iconic” and “1930s” lead you to assumptions about their customer. There’s a wide range of demographics and consumer profiles in the Airstream owner community
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LEM Helmets welcomes world-class freeride and dirt jump champion Grant ‘Chopper’ Fielder to the family and ambassador team.
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Jonathan is founder and CEO of Blister, the online gear review site whose mission is to offer the most in-depth and honest review possible. Blister is fanatical about gear and the activities our gear allows us to do. This passion has been recognized (and rewarded) by a global audience of consumers that are equally enthusiastic about their gear, their sports, and the honesty they’ve come to rely on from Blister.
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Wyoming Whiskey pays tribute to Clifford P. Hansen, one of the most iconic figures in Wyoming’s history with Statesman, a limited release bourbon coming to liquor stores across the state of Wyoming on July 1, 2019
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2019 marks the 50th Anniversary of Seattle-based Mountain Safety Research®, the world leader in reliable and high-performance outdoor equipment.
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