Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
I sit down with Jason Duncan, who leads Tactical, CSR and the U.S. manufacturing operations at Outdoor Research. What you’re about to hear is a story of an incredible company culture, a level of human resilience in employees of all ages and focuses at the brand, and the incredibly fast progress that’s being made to produce FDA-compliant PPE.
Read MoreMany of Verde’s clients have looked at what they can do, with the resources they have, to fill the need for PPE and other services. Those who do not have manufacturing capabilities pivoted messaging and fulfillment to help support their customers, employees and their communities.
Read MorePackTowl®, the maker of the best-selling quick-drying microfiber towels on the market, will transition their Reno, Nevada factory into a production facility for non-medical grade cloth masks.
Read MoreWe share three of the recent webinars Verde Founder + CEO, Kristin Carpenter, delivered or moderated for you to reference as you continue to lead your business through the COVID-19 crisis. Topics include: Crisis Communications, Pivoting to produce PPE, and inside look at how brands have been impacted by the coronavirus.
Read MoreOIA + SIA Webinar, Follow up Part 2: Chaco's, Lyndi Bell and Alex Adema of DPS Skis talk pivoting to produce, source and donate PPE amid COVID-19.
Read MoreWe discuss recent shifts in consumer behavior, what we're seeing sell, and advise our community on how to best position a specialty brand in what could be the start of a very active search and engagement window around outdoor gear.
Read MoreThe love for outdoors runs deep at Verde. It’s important that we all get out to experience why we love the outdoor community and this trip puts an exclamation point on that. Here is my trip report for Havasu Falls.
Read MoreSupplyConnector co-founder, Sarah Wood & North Carolina Director of Outdoor Rec, Amy Allison, talk broadening the reach of manufacturers to help produce PPE
Read MoreTailwind Nutrition announces new measures to support healthcare workers and first responders during the COVID-19 pandemic, donating Tailwind product to hospitals across the U.S and lowering prices for the month of April.
Read MoreThis episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and beyond. In this episode, I dive into the most recent Edelman Survey published March 30, 2020 about how consumers are trusting brands today.
Read MoreOur friend Jayson O’Mahoney, founder and publisher of Gravel Cyclist, joins us for his first podcast interview ever. We address his approach to reviews, as well as his channel strategy to continue to grow the stoke and engagement of his audience.
Read MoreManufacturing Personal Protection Equipment (PPE) is now deemed essential, and if your specialty brand is thinking about pivoting to PPE production, Verde is here to help. In this resource, we highlight a number of Verde clients that have pivoted their production to answer to the global need for more Personal Protective Equipment (PPE). Below is a resource guide to assist you and your specialty business in effectively communicating your investment in PPE manufacturing efforts.
Read MoreUncharted Supply Co. helps provide furloughed Cotopaxi employees with temporary work, Cotopaxi opens warehouse to Uncharted, to streamline orders amid the COVID-19 pandemic.
Read MoreThe Conservation Alliance sent grants totaling $945,000 to 49 organizations working to protect and defend wild places throughout North America.
Read MoreIn this episode, I’m laying the groundwork for our forthcoming work around this, Channel Masters. Yes, today we take our first swing at how a ‘typical’ consumer recession mindset could look like when paired with a global pandemic.
Read MoreHere at Verde, we’ve launched a social media campaign this week to promote the importance of social distancing and staying home during the COVID-19 pandemic. The purpose of this campaign is to come together as a force to do the right thing and stay home - despite our love and passion for travel, adventure, the outdoors and in-person experiences.
Read MoreAt Verde Brand Communications and Channel Mastery, we have been focused on creating and delivering resources to help your businesses and brands communicate effectively through the current coronavirus crisis. Below are three of the Channel Mastery podcasts our team released in March 2020.
Read MoreExercise, even if it’s brief, can increase your productivity, mood, and overall well-being - which will all hopefully make figuring out that work/life balance a little easier. Plus, it’s a sneaky way to burn some extra calories throughout the day.
Read MoreHow Gearheads Outdoor Store owner, Steve Kennedy, started this Moab staple, offering gear and free filtered water and winning SNEWS CoolShop award.
Read MoreOutdoor Research, a leading brand in the outdoor and tactical apparel industry, is converting its onshore manufacturing facility in Seattle to produce Personal Protective Equipment (PPE) for the medical community in response to the COVID-19 crisis. This will enable Outdoor Research to produce upwards of 200,000 masks per day.
![consumer behavior is shifting during COVID-19, here’s how [Video & Blog]](https://images.squarespace-cdn.com/content/v1/5bd1f512a09a7e7af8c417ec/1587770511319-Q7J7EES8ZUD661S20XYW/Kristin+Carpenter+Facebook+Live.jpg)
