Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Heavy hitters in the outdoor industry - The North Face, Patagonia, REI, Eddie Bauer, and Arc’teryx and others - banned together to publicly announce their commitment to pause paid advertising on Facebook and Instagram (which is owned by Facebook) in support of the #StopHateForProfit campaign.
Read MorePro's Closet CMO, Matt Heitmann, discusses the cycling industry boom during COVID-19, increased demand & other 2020 trends they're capitalizing on.
Read MoreFORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the brand’s flagship retail store will open on the 3rd in Whitefish, Montana, the same city as its headquarters.
Read MoreW. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key strategic initiative supporting the framework is an absolute and science-based goal to reduce carbon emissions by 2030 and to become carbon neutral by 2050.
Read MoreUncharted Supply Co., a fast-growing startup specializing in modern preparedness products, announces a new round of financing from Salt Lake City private equity firm, Black Oak Capital.
Read MorePrismatic founder & Chief Growth Officer, Kelly Ramirez, discusses how to use tech to enhance your human, specialty connection with your consumer
Read MoreRoyal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel.
Read MoreKristin Carpenter, hosted Emily Newman, the Executive Director of Camber Outdoors, and Renita Smith, Camber’s Chief Programs Officer, to talk about action and continued steps that WE can all take to build equitable systems and processes, and a culture of awareness around diversity, equity and inclusion in the workplace.
Read MoreCamber Outdoors announces its Workplace Anti-Racism Action Agenda. Designed as a free resource for the active-outdoors industries, The Action Agenda will help companies activate their commitment to the ongoing work of creating and sustaining inclusive, equitable, and diverse workplaces.
Read MoreQuivers VP of Lead Gen., Ben Barenholtz & SmartEtialing President + Co-Owner, Ryan Atkinson, discuss massive shifts in consumer trends since COVID-19.
Read MoreBlack Lives Matter. Here is a preview of Camber Outdoors’ Anti-Racism Agenda. It’s time to take the necessary steps to dismantle racism, here are the beginning steps for your organizations journey.
Read MoreRoyal Robbins’ use of eco-conscious, ethically-sourced fibers, called Manmade Cellulosic Fibers (Tencel™ Lyocell and Tencel™ Modal), is garnering international recognition. Royal Robbins has been named to the Textile Exchange leaderboard and is included in the 2019 Textile Exchange Material Change Insights Report
Read MoreDiversity and Inclusion Communications resource to help guide your specialty brand to take a stand or make a statement on the incredibly unfortunate and unforgettable circumstances.
Read MoreOutdoor Research, a longtime leader in outdoor and tactical apparel, is unveiling a program through which retailers and consumers can purchase face masks that integrate a protective and replaceable filter.
Read MoreJennifer Tetrick, Director of PR at Decathlon, discusses they've learned from its European store operations and what beta will be brought to the U.S..
Read MoreTaxa Outdoors founder, Garrett Finney, talks creating adventure-ready habitat rigs, sales and community growth through the COVID-19 pandemic and much more.
Read MoreKristin Carpenter shares a letter of commitment to marketing and business leaders considering joining the inaugural Multi-Channel Marketing Academy. It answers two simple questions: why this course and why now.
Read MoreKicking off the launch of the Multi-Channel Marketing Academy, Kristin and the team at Verde Brand Communications hosts an introductory webinar and sneak peek into the course.
Read MoreVerde Brand Communications announces digital product, Multi-Channel Marketing Academy.
Read MoreAn online digital marketing course brought to you by Channel Mastery podcast host and Verde Brand Communications CEO and Founder, Kristin Carpenter.
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