Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their partner organizations for this year. The three organizations that Outdoor Prolink will support with donations throughout the year include Protect Our Winters, the Conservation Alliance, and PridePads Africa.
Read MoreWith its new Spring 2022 line, Outdoor Research, the Seattle-based leader in outdoor apparel and gear, releases a collection of products directly tied to core company values — community, collaboration, innovation, passion and curiosity. The new collection yields an exceptionally groundbreaking and thoughtful program, highlighting the results of working thoughtfully with collaborative partners.
Read MoreIn this week’s Consumer Behavior Report: Spending continues to look strong, no matter what economists are saying. With this, predictions are rolling in for back-to-school, with big numbers in the forecast.
Read MoreKitsbow releases ‘Out West’—the second film in the 2021 36 Hours in Kitsbow series. Directed by Jay Melena, this film captures the adventure of four friends, Everett Ó Cillín, Silas Littlefield, Scottie Junker, and Melena, who set out on bikes to retrace the route of an infamous stagecoach driver, Charley Parkhurst, while reflecting on the importance of community and honoring an often misremembered historical figure in the central California Coastal region during the mid 1800s. Their journey takes them to places where Charley’s history is alive across Santa Cruz County.
Read MoreAs part of its roadmap for a thriving winter outdoor future, SIA has named Verde Brand Communications to lead its brand communications and public relations efforts. SIA’s core goals are centered around creating community and driving industry success. A staple of the winter outdoor community, SIA is founded on industry engagement and member value, while uniting diverse industry stakeholders towards a common goal.
Read MoreJust to be clear, we’re talking about the beer, here.
Beer always goes better with something fun, preferably outside. While we would love to try and inspire a crazy summer road trip, or at least get you to aspire to one. We reconsidered how realistic this could be
Read MoreIn this week’s Consumer Behavior Report: The numbers are looking healthy, but consumers are showing frustration with high prices and inflation. Now its more important than ever to listen to your customers and think about ways to retain new people from the pandemic boom.
Read MoreFor more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products with purpose, Costa is announcing the next generation of The Untangled Collection, sunglasses built from recycled fishing nets.
Read MoreMichel Gelobter and Jonathan Dorn of Cooler Inc. talk sustainability for businesses, and their unique founding story
Read MoreTo hear Glenn Barrett tell it, he was just one fork in the road away from being a ski bum (a term of affection here at OrthoLite). Had he kept driving north, in 1979, to the mountains of Vermont instead of taking a job in central Massachusetts, the footwear industry would look a lot different today.
Chris and Cole discuss how brands can create a go-to-market plan for new product launches, which covers goal setting, including stakeholders from your company, different departments and voices, as well as your agency partners.
Read More
OrthoLite introduced our first insole in 1997 with the ethos of always doing better. We knew we were creating a higher performing and more comfortable product than the competition. By incorporating recycled rubber, we also were demonstrating that premium insoles could be produced more sustainably.
David Stover and Kevin Ahearn discuss working with brands Costa and Patagonia, their founding story, and their mission of ending net pollution in oceans
Read MoreIn this week’s Consumer Behavior Report: Consumers want more - more everything. From eco-conscious to savings, customers are looking for more. Secondhand apparel is booming, looking to eclipse first-run clothing growth. Finally, Amazon’s Prime Day numbers were… meh.
Read MoreKristin and Holly talk about connecting talent and content creators in the outdoor industry, helping to drive inclusion and the network's future
Read MoreRuss Roca, Content Creator with Path Less Pedaled, speaks on their use of YouTube to build a community of cycling enthusiasts around the brand
Read MoreThis July 4th, whether you plan on hosting a backyard BBQ with family and friends, celebrating the occasion at a campground, cooling off at the lake or taking a hike, the following essentials are our top picks for the holiday weekend.
Read MoreBrand ambassadors and influencers can be cornerstones to your brand’s storytelling. But how do you differentiate between the two seemingly interchangeable terms?
Read MoreWyoming Whiskey today announced the brand has raised over $120,000 in partnership with the National Park Foundation. The brand, which is committed to preserving the natural beauty of America’s wide-open spaces that inspired the whiskey, hosted a virtual auction featuring four beautiful, one-of-a-kind bottles in the Wide Open Spaces – By Air collection, with all proceeds directly benefiting the National Park Foundation.
Joe Wold, Co-Founder of LifeHandle, a versatile sling created to handle anything, shares their founding story and Kickstarter journey.
Read More
