Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Outdoor Research promoted Liz Wilson to its Senior Vice President of Global Product Creation. Wilson is tasked with leading the Product Creation team and product development process from concept to consumer, including: product and technology innovation, sourcing, materials, design, merchandising, and quality control.
Wyoming Whiskey’s Single Barrel Bourbon is available once again. This highly anticipated and exclusive release is the first batch since it last sold out in November 2020. Single Barrel represents the top 1% of bourbon barrels sampled each year by Wyoming Whiskey.
Read MoreOutdoor Research expanded its Essential Coverage Collection with a new 3-Layer Face Cover. The ASTM compliant Face Cover is made in the brands Seattle, Washington, factory and features a hassle-free built-in filter, and improved fit.
Read MoreTailwind Nutrition, the complete nutrition provider to athletes, has undergone a brand refresh, complete with a new logo, new packaging and a new website. Along with the fresh, sophisticated look on the same fuel and recovery products, Tailwind is simultaneously introducing its newest flavor—Matcha— which joins the Tailwind Endurance Fuel family of flavors.
Read MoreTailwind Nutrition athlete Annie Hughes, 23, won the Moab 240 endurance run in the women’s category over the weekend, with a time of 68:50:02. Annie finished 7th overall. The Moab 240 is a single loop footrace through some of Utah's most stunning and challenging terrain, starting and ending in Moab, with 29,467 feet of elevation gain.
Read MoreNoble Biomaterials, creator of advanced antimicrobial systems, announces today that their Ionic+™ fiber and fabric technology is being recognized by a slew of helmet manufacturers as the preferred choice for helmet linings in the ski, bike, and motocross industries.
Read MoreSince 1983, Costa Sunglasses has built a reputation for creating the highest quality, best-performing sunglasses for anglers and outdoor enthusiasts – but Costa knows that not every adventure takes place in the light of day. Costa Clear, the brand’s latest collection of single vision and progressive optical lenses, answers the call for clear vision all day, every day.
Read MoreOutdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their expansion into Canada as of September 1, 2021. The first brands on the Outdoor Prolink Canada website include Thule and Mountain Hardwear. Outdoor Prolink’s network of Canada-based outdoor professionals currently includes around five-thousand professionals, who are stewards of the great outdoors.
Read MoreOur colleague Maor Tiyouri, who works part-time at Verde to balance her ability to train as a runner, isn’t just an Olympian, she’s a two-timer. Here Maor shares what it takes to be an Olympian, and what it was like to go to this year’s event after it was postponed last year due to the pandemic.
Read MoreFor the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company, led by Ashley Korenblat and Mark Sevenoff, experienced a growth year like that of 2020.
Read MoreTailwind Nutrition athlete Courtney Dauwalter won the women’s division of the Ultra-Trail du Mont-Blanc (UTMB) this weekend— with a time of 22:30:54— setting a new course record. UTMB is the pinnacle of ultra trail running as a single-stage mountain ultramarathon which follows the route of the Tour du Mont Blanc. Dauwalter’s feat broke the women’s record for UTMB which was set on a shorter course in 2013 by Rory Bosio.
Read MoreStarting next week, a portrait of Charles Crenchaw, the first African American to summit Denali, will begin being displayed at the Bradford Washburn American Mountaineering Museum. The portrait, commissioned by Outdoor Research and Seirus, aims to facilitate conversation about diversity in the outdoors.
Read MoreOutdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their partner organizations for this year. The three organizations that Outdoor Prolink will support with donations throughout the year include Protect Our Winters, the Conservation Alliance, and PridePads Africa.
Read MoreKitsbow releases ‘Out West’—the second film in the 2021 36 Hours in Kitsbow series. Directed by Jay Melena, this film captures the adventure of four friends, Everett Ó Cillín, Silas Littlefield, Scottie Junker, and Melena, who set out on bikes to retrace the route of an infamous stagecoach driver, Charley Parkhurst, while reflecting on the importance of community and honoring an often misremembered historical figure in the central California Coastal region during the mid 1800s. Their journey takes them to places where Charley’s history is alive across Santa Cruz County.
Read MoreAs part of its roadmap for a thriving winter outdoor future, SIA has named Verde Brand Communications to lead its brand communications and public relations efforts. SIA’s core goals are centered around creating community and driving industry success. A staple of the winter outdoor community, SIA is founded on industry engagement and member value, while uniting diverse industry stakeholders towards a common goal.
Read MoreFor more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products with purpose, Costa is announcing the next generation of The Untangled Collection, sunglasses built from recycled fishing nets.
Read MoreTo hear Glenn Barrett tell it, he was just one fork in the road away from being a ski bum (a term of affection here at OrthoLite). Had he kept driving north, in 1979, to the mountains of Vermont instead of taking a job in central Massachusetts, the footwear industry would look a lot different today.
OrthoLite introduced our first insole in 1997 with the ethos of always doing better. We knew we were creating a higher performing and more comfortable product than the competition. By incorporating recycled rubber, we also were demonstrating that premium insoles could be produced more sustainably.
This July 4th, whether you plan on hosting a backyard BBQ with family and friends, celebrating the occasion at a campground, cooling off at the lake or taking a hike, the following essentials are our top picks for the holiday weekend.
Read MoreWyoming Whiskey today announced the brand has raised over $120,000 in partnership with the National Park Foundation. The brand, which is committed to preserving the natural beauty of America’s wide-open spaces that inspired the whiskey, hosted a virtual auction featuring four beautiful, one-of-a-kind bottles in the Wide Open Spaces – By Air collection, with all proceeds directly benefiting the National Park Foundation.
