Sara Gross, Live Feisty founder discusses staying engaged with your consumers, pivoting to virtual events and much more.
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Outside Inc. CEO, Robin Thurston, discusses the company's recent acquisitions, COVID-19 and plans for the future.
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A special encore replay episode of our most downloaded show ever featuring Machines for Freedom founder Jennifer Kriske. Kriske talks inclusivity and the cycling industry as a whole.
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Brian Stephenson, Director of Snowbound Festival discusses a new membership platform, the future of in-person events and much more.
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The top six trends in social media marketing that should be guiding your strategy for the new year. This is your guide to rising above the noise online today and connecting with your target consumer in an authentic way.
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SCARPA North America's Kim Miller discusses equity and the launching 'SCARPA Stands for Guiding Growth - Athlete Mentorship Initiative'.
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Scott Buelter, CEO + President of Ascent 360, talks consumer personalization through data & digital marketing for specialty brands in 2021 and beyond.
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In this episode of Channel Mastery, I am joined by Andrew Osborn. Andrew became the VP of Brand Creative at Outdoor Research, a beloved Verde Brand Communications client, after years of working in creative studios and on the design side of advertising agencies. In this interview, we dive into Andrew’s past work, how they quickly shifted production in the pandemic, where OR is headed next, and what 2021 has in store for brand storytelling, consumer engagement, hard goods marketing, and more.
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Earl Hunter, President and Founder of Black Folks Camp Too, joins Kristin Carpenter and Alice Baker on this episode of Channel Mastery.Black Folks Camp Too is a marketing-driven business with a mission to increase diversity in the outdoors. Learn what motivated Earl to kickstart Black Folks Camp Too and how he's working with the industry to help bring people of color into the outdoors.
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Eric Porter is a professional mountain biker that I have worked with over the years in a variety of different ways. At the end of every year, he’s traditionally planning his trips for the new year, but just like so many of us in 2020, he had to change how he approached this past year. With cancelled trips, races and essentially all plans, he pivoted to focus on video production and ramped up his Youtube Channel - Porter MTB - over the past year.
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Steve Matous, the president of National Interscholastic Cycling Association (NICA), shares how NICA immediately reached out to partners and sponsors at the start of the COVID-19 outbreak to ensure they could still operate and continue to serve the cycling community, their initiatives to invite newcomers to the sport, the importance of their missions through the pandemic and more.
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Wild Rye founder, discusses the purpose behind Women-Led Wednesday, a day for consumers to support women-led businesses on Nov 25th.
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Nancy Guinn, owner of Dog Krazy, a specialty retail pet store, discusses the pet industry, consumer trends amid COVID-19 & more.
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2020 showcased an ultimate comeback for the biking industry. As the season is beginning to come to a close, we wanted to highlight some of our most popular Channel Mastery episodes on the bike industry.
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September is a pivotal month for specialty businesses. It’s time for budgeting, strategic updates, seasonal changeover, etc. So here at Verde, we spent the month working on solutions to support you, our beloved specialty brands and retailers, as you plan for 2021. Check out our FREE planning tools here, including webinars, podcasts and more on: budgeting for 2021, the future of digital marketing, how the surge in e-commerce is impacting retail, consumer behavior trends and much, much more.
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Aaron Foley: Director of Black Media Initiative at Newmark Graduate School (CUNY) talks with Kristin about his new role & initiatives. Including, increasing Potential for BIPOC Community Media
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