Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Holiday madness begins now: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year. Learn why in this weeks Consumer Behavior Report.
Read MoreAlthough TikTok has only been available in the United States since 2018, the app has quickly escalated into one of the most popular social media platforms ever. Learn more about the world's fastest-growing app, whether it’s right for your brand and best practices for the channel.
Read MoreBalega International offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. Many runners run at night or early in the morning when it is important to wear reflective gear. The new Reflective Enduro is specifically designed to provide higher visibility in dark conditions. The Reflective Enduro socks will be available online and at specialty retail stores beginning September 1.
Read MoreRoy Steves, co-founder of Statbid, discusses a new approach to paid search, what's working for online discovery & the 2020 Holiday sales season.
Read MoreEvery brand should be conducting regular social media audits to optimize their channels. The Multi-Channel Marketing Academy has an easy-to-follow, 10-step checklist to conducting a DIY social media audit.
Read MoreThis week, Kristin dives into TikTok, whether your brand should be on it or not, and how COVID, e-commerce and consumer behavior trends are going to impact the holiday season.
Read MoreFor the last five-plus months, Verde Brand Communications’ CEO and Founder, Kristin Carpenter, has jumped into service and become a true leader as we all try and navigate what it means to do business during the COVID-19 pandemic.
As we head into the holiday season - a make-or-break time for many brands and retailers - how are trends in consumer behavior and retail going to impact spending this year?
Read MorePrincipal and founder of Baselayer Group and a founding member of POW, Chris Steinkamp talks CSR & Consumer Behavior with Kristin Carpenter.
Read MoreRoyal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal Robbins customers across the U.S. and Europe.
This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is an extension of The Weekly, a digital magazine for Outdoor Retailer. It launched in the face of the pandemic and economic shutdown and was very well attended by Outdoor Retailer’s audience.
Read MoreOn this weeks episode, Kristin covers gains in the bike industry, click bait and fake news, Amazon's Q2 earnings and the accelerated pace at which consumer behavior trends are changing because of COVID.
Read MoreOutdoor Research, a leading brand in the tactical and outdoor apparel industries, this week earned U.S. Food and Drug Administration Emergency Use Authorization (EUA) for its U.S.-made surgical mask. This authorization is designed to help strengthen the availability of key products needed during public-health emergencies.
Read MoreHelp pass The Great American Outdoors Act! Contact your House representative in Congress to help push this over the finish line this summer.
Read MoreWhat consumer behavior trends are here to stay and how are they impacting specialty brands and retailers today. Find out the latest data on consumer sentiment and how the surge in e-commerce has impacted brand loyalty in our latest consumer behavior report.
Read MoreWorld-renowned ultrarunner and Tailwind Nutrition athlete Courtney Dauwalter will be lacing up this week to attempt the 500-mile Colorado Trail. Dauwalter will run the Northbound route. The specific route—called Collegiate West— is higher than the Collegiate East route and requires more climbing. While Collegiate West is more scenic, it can be more dangerous if the weather is inclement.
Read MoreSeattle based Platypus® introduces the QuickDraw™ Microfilter System, its first foray into the ultralight personal water filtration market.
Read MoreSeattle-based Mountain Safety Research® (MSR®) is excited to announce the launch of the Guardian™ Gravity Purifier for spring 2021. The Guardian™ Gravity Purifier is a state-of-the-art, versatile, high-volume water purifier—and the only gravity purifier on the market that meets the rigorous NSF protocol P248 military testing standard.
Read MoreOutdoor Research, LLC. (OR) and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the U.S.-made N95 Flat Fold Respirator Mask from Outdoor Research has achieved NIOSH approval.
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