This week on Verde Live, Kristin talks about how brands and the media need to be connecting with consumers online (person-to-person), the new Black Media Initiative, and how COVID-19 accelerated values-based purchasing in the U.S.
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If you’re wondering how COVID-19 impacted the Amazon marketplace, or how shifts in Consumer Trends will impact 2020 Holiday selling, you’ll want to tune in to this show.
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While others are cutting back on marketing and PR efforts during a recession, leaning into public relations during a recession can help you capture a larger percentage of the voice while your competitors or focusing on other things. While the state of PR certainly changes during times of crisis, having a solid, targeted communications strategy and recession survival guide for your brand is key for not only staying afloat, but coming out in a stronger position on the other end.
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This week Kristin talks about the media's battle to earn our trust, attention and engagement, and the FIVE most important consumer trends that are here to stay.
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Join Kristin for this weeks Verde Live, July 13, 2020. Kristin shares more information about the new live event series, updates from the Multi-Channel Marketing Academy and Channel Mastery podcast, and the latest consumer trends shaping the future of retail.
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Kristin and the team at Verde are launching a new event series, Verde Live. Every Monday at 11:00 a.m. (MDT), Kristin goes live on YouTube with the latest trends and headlines from our industry, including: consumer behavior, retail, the media, and more.
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Heavy hitters in the outdoor industry - The North Face, Patagonia, REI, Eddie Bauer, and Arc’teryx and others - banned together to publicly announce their commitment to pause paid advertising on Facebook and Instagram (which is owned by Facebook) in support of the #StopHateForProfit campaign.
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Pro's Closet CMO, Matt Heitmann, discusses the cycling industry boom during COVID-19, increased demand & other 2020 trends they're capitalizing on.
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FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the brand’s flagship retail store will open on the 3rd in Whitefish, Montana, the same city as its headquarters.
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W. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key strategic initiative supporting the framework is an absolute and science-based goal to reduce carbon emissions by 2030 and to become carbon neutral by 2050.
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Uncharted Supply Co., a fast-growing startup specializing in modern preparedness products, announces a new round of financing from Salt Lake City private equity firm, Black Oak Capital.
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Prismatic founder & Chief Growth Officer, Kelly Ramirez, discusses how to use tech to enhance your human, specialty connection with your consumer
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Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel.
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Kristin Carpenter, hosted Emily Newman, the Executive Director of Camber Outdoors, and Renita Smith, Camber’s Chief Programs Officer, to talk about action and continued steps that WE can all take to build equitable systems and processes, and a culture of awareness around diversity, equity and inclusion in the workplace.
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Camber Outdoors announces its Workplace Anti-Racism Action Agenda. Designed as a free resource for the active-outdoors industries, The Action Agenda will help companies activate their commitment to the ongoing work of creating and sustaining inclusive, equitable, and diverse workplaces.
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Quivers VP of Lead Gen., Ben Barenholtz & SmartEtialing President + Co-Owner, Ryan Atkinson, discuss massive shifts in consumer trends since COVID-19.
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Black Lives Matter. Here is a preview of Camber Outdoors’ Anti-Racism Agenda. It’s time to take the necessary steps to dismantle racism, here are the beginning steps for your organizations journey.
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Royal Robbins’ use of eco-conscious, ethically-sourced fibers, called Manmade Cellulosic Fibers (Tencel™ Lyocell and Tencel™ Modal), is garnering international recognition. Royal Robbins has been named to the Textile Exchange leaderboard and is included in the 2019 Textile Exchange Material Change Insights Report
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Diversity and Inclusion Communications resource to help guide your specialty brand to take a stand or make a statement on the incredibly unfortunate and unforgettable circumstances.
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Outdoor Research, a longtime leader in outdoor and tactical apparel, is unveiling a program through which retailers and consumers can purchase face masks that integrate a protective and replaceable filter.
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