Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
WoodHouse announces today the acquisition of the Elevation Hotel & Spa in the iconic ski town of Crested Butte, Colorado. Elevation is the only luxury ski-in, ski-out resort located at the base area of the Crested Butte Mountain Resort (CBMR), in Colorado’s Elk Mountain Range.
Read MoreRanch Water and Golf Tea will be year-round offerings and join 10 Barrel’s existing canned cocktail lineup, making a total of nine in the collection.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For the summer of 2022, our clients gear was named some of the best of the best for everything from backpacking to travel apparel. See all of the wins here.
Read MoreDuring our conversation with Kimo, we discussed overarching themes that relate to the excitement for Life Time events, specifically Sea Otter Classic and Unbound, and how the Life Time consumer base drives the company forward. Furthering our conversation on in person events, Kimo gave us insight into the vision behind the Grand Prix race series and its launch this year. We also touched on the spirit of cycling and the community that Life Time hosts at their events, which comprises of athletes from all backgrounds, local community members and the greater Life Time team!
Read MoreAs Labor Day approaches, we’ve wrapped up some great gear suggestions—whether you plan on hosting a backyard BBQ, sneaking one last camping trip in for the season, or stocking up for the long-awaited, post-pandemic tailgating season, we’ve got you covered.
Read MoreThis summer, the Winnebago Industries Foundation is funding a new internship program in partnership with Camber Outdoors, a nonprofit leader driving workplace inclusion, diversity and equity in the outdoor industry. In total, five outdoor recreation companies are hosting fifteen interns with the goal of building career pathways for diverse talent.
Read MoreDenver, CO-based Opopop, creators of Flavor Wrapped(TM) Popcorn Kernels, and Bend, OR-based 10 Barrel Brewing, announce Poppin’ on Cloud Wine, an exclusive brand collaboration that offers customers a delicious and thirst-quenching limited edition bundle this summer season.
Read MoreTailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, launched Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep your body well balanced during workouts at the gym, on a hike, grabbing a quick run or ride – or just to stay hydrated on your busy days.
Read MoreCamber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO, following an intensive selection process. Most recently serving as Chief Development Officer of Camber, Smith steps into the new leadership position effective immediately.
Read MoreWhether you are looking to optimize the reach of branded content, or building an entire video strategy around search, following a step-by-step SEO checklist will help to ensure that you’re leaving no stone unturned.
Read MoreAdventure Wagon has been at the vanguard of making van life an option for adventurers that crave a versatile rig that’s ready for any adventure from one day to the next, and ensures your van is future-proof with the ability to adapt to life changes over the years. The best-in-class brand prides itself on being the outfitter that affords van life options for real world applications, and offers both a DIY system and complete professional installation that takes far less time than a traditional van conversion, and at a fraction of the cost.
Read More10 Barrel Brewing, Goldspot Brewing of Denver and Everywhere Is Queer (EIQ), gathered at 10 Barrel’s Bend headquarters this month to officially kick off the Out Loud Beer Project. The Out Loud Beer Project is an all new collaborative, industry-wide brewing series dedicated to supporting queer-owned businesses and give back to LGBTQ+ community.
Read MoreBike racks are an essential piece of gear for cyclists and outdoor enthusiasts. Whether you’re a gravel rider seeking the end of the pavement or a mountain biker heading to the trail, Yakima has the best solution for your next outdoor adventure or road trip.
Read MoreWyoming Whiskey announces the release of its limited edition Powder River straight bourbon whiskey as a continuation of its annual Wyoming-only releases. This whiskey is crafted from nineteen barrels of Wyoming Whiskey’s finest bourbon which offer a complex interplay between spice, sweet, and savory notes. With only 360 cases available statewide hitting shelves on June 24, the product is expected to sell out quickly.
Read MoreROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, announces today the launch of the new R1 Percussion Massage Device. Designed to prime the body pre-workout and accelerate recovery post-workout, the R1 boasts a compelling set of features at an accessible price of $129. With its small size compared to other percussive massage devices on the market, the R1 delivers a premium experience with its supremely quiet motor and long-lasting (7+ hours) battery wrapped in an attractive package.
Read MoreSeattle-based Mountain Safety Research® (MSR®) is excited to announce their newest tent series, the Habiscape™ Tent Series for spring 2023. The Habiscape is the newest frontcountry tent offering from MSR, with highlights such as added features for convenience, livability, and luxury, offered in 4-person or 6-person options.
Read MoreYoungone, a leading global manufacturer of outdoor and athletic clothing, textiles, footwear and gear, earned a 2023/24 ISPO Textrends Award for its Ecoloft™ ActiVe SR synthetic insulation.
Read MoreWyoming Whiskey announces the release of its limited edition National Parks No. 2 straight bourbon whiskey in tandem with the brand’s continuing partnership with Yellowstone Forever, the official nonprofit partner of Yellowstone National Park. The collaboration was born in celebration of Yellowstone National Park’s 150th anniversary. The Wyoming Whiskey National Parks No. 2 bottle is the second collectible Limited Edition release in an annual National Park series which debuted in April 2021.
Read MoreDads have long been known to be lovers of the outdoors, whether it’s simply getting out for a walk, or sharing passions like camping or skiing with their children. Plus, fathers, in their busy lives, often enjoy the versatility and utilitarian nature of outdoor clothing and gear. Then we have the gearheads, many of us here at Verde are lucky enough to have had our gear obsessions passed down from our parents. The link between Dads and their gear is boundless, so let’s break down our favorite Father’s Day gifts that you can share with Dads and readers alike.
Read MoreBend-based 10 Barrel Brewing is excited to welcome canned wine to the award-winning 10 Barrel libation portfolio. The Oregon-based brewery has partnered with an exclusive winery in the Columbia Valley of Washington to create sparkling rosé and white offerings to pair with a Memorial Day full of outdoor activities. Whether it’s a trailhead tailgate, beach excursion, or a sunset picnic and fireworks display, these low-carb and sugar options are great all summer long.
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