Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Welcome to the 200th episode of the Channel Mastery podcast. Today’s guest is Dan Kihanya, Director of Corporate Development and Investment with REI. Dan is also the creator and host of Founders Unfound, a podcast that profiles tech startup founders from underrepresented backgrounds. He is an experienced serial entrepreneur with extensive experience in the start-up ecosystem - including founder, early executive, investor, and advisor.
Read MoreIn order to grow participation in the sports we love, we need to move beyond the ‘typical’ influencer and ambassador profile. We need a more diverse group of athletes, influencers, and ambassadors to encourage participation and create a safe and inviting industry for all. While it may take a bit more time and effort, it will pay dividends on multiple levels.
Read MoreThe perks of working in the outdoor industry can’t be matched – whether your coworker doubles as your climbing partner, or your “office job” is actually an “outside job”.
Read MoreRegistration for the 51st Annual Iron Horse Bicycle Classic will open on Friday, Dec. 16. There will be a local registration party on Thursday, Dec. 15 from 5:00-8:30 p.m. at the Fort Lewis College Center of Southwest Studies in Durango.
Read MoreWyoming Whiskey celebrates a decade of whiskey making with the release of a 10 Year Anniversary Edition Straight Bourbon Whiskey. In honor of the anniversary, Wyoming Whiskey founding Master Distiller Steve Nally and Master Blender Nancy Fraley have barrel selected and batched a rich and balanced 10-year-old rye bourbon worthy of the milestone. This masterpiece whiskey reflects 20 of the rarest casks at the Wyoming Whiskey distillery that were filled in November and December of 2011 and is the oldest product ever released by Wyoming Whiskey.
Read MoreOutdoor brands saw huge wins in direct-to-consumer web sales this Cyber Season, with one of Verde’s internal reports showing as much as 50% revenue beats to last year from Black Friday to Cyber Monday across outdoor industry brands. This bucks the many months-long trends of slow sales and traffic.
Read MoreOutdoor Prolink announces recent additions to its catalog of brand partners. The 13 brands that Outdoor Prolink will add include industry leaders from the backpacking, footwear, vehicle-supported adventure, and cycling industries, including; Yakima, MYSTERY RANCH, Keen Footwear, Merrell, Darn Tough, and Troy Lee Designs, among others.
Read MoreBorn on the water and committed to protecting the watery world it calls home, Costa Sunglasses continues supporting Hurricane Ian relief efforts with a $50,000 donation to its longtime conservation partner Captains for Clean Water. The full donation will go towards the organization's Emergency Disaster Relief Fund to help those impacted by Hurricane Ian get back on their feet.
Read MoreKristin sits down with Tiffany Smith, CEO of Camber Outdoors. Tiffany speaks to past experiences that have led her to Camber Outdoors during a pivotal time, how the outdoor industry is primed to help support the national economy, and how Tiffany’s career path brought her to the organization. Building inclusive workplaces, fundraising, and understanding the industry-specific landscape of DEI efforts are all vital in creating a more equitable working world.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. This winter, our clients gear was named some of the best of the best. See all of the wins here.
Read MoreWyoming Whiskey announces this year’s annual and limited release offerings of Barrel Strength Bourbon, Outryder Straight American Whiskey and Single Barrel just in time for the holiday season. “Fall is certainly the best time of year to be a fan of Wyoming Whiskey,” said Wyoming Whiskey Co-Founder David DeFazio. “Our barrel selections have been made and our batching season is complete with the largest production run of Outryder ever offered. This season’s Outryder, identified by its black foil logo, is easily my favorite edition of all time.”
Read MoreBackpacker’s Pantry, a family-owned maker of gourmet adventure meals, welcomes Duane Primozich as the company’s new CEO. In this role, Primozich will work closely with owner and head chef Soraya Smith to continue Backpacker’s Pantry’s 71-year legacy of delivering the highest quality, best tasting gourmet adventure meals to consumers, while maintaining the family’s vision of the business.
Read MoreWyoming Whiskey announces the release of its extremely limited edition 1872 9-year-old straight bourbon whiskey. 1872 honors the first 150 years of Yellowstone National Park, and helps support Yellowstone Forever in their continued efforts to protect, preserve and enhance the future of America’s first national park. With only 150 bottles available, this limited release is expected to hit shelves for a fleeting moment in time.
Read MoreLife Time’s Big Sugar Gravel and the SHIFT‘22 Bicycle Leadership Conference are both taking place in the region this month, and Verde Brand Communications and our clients will be on the ground taking part in these needle-moving discussions and activations.
Read MoreOver 50 Outside, a program created by Outdoor Research, Oboz, and Osprey in collaboration with 52 Hike Challenge and In Solidarity is pleased to announce the launch of its second annual program.
Read MoreWyoming Whiskey introduces its Barrel House—a brick and mortar retail store and tasting room located near the town square in downtown Jackson, Wyo. The Kirby-based distillery is expanding their presence in Wyoming by opening a storefront in Jackson where both locals and visitors will have the chance to learn more about the brand, sample the award-winning whiskies, and purchase a bottle of their own to take home.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes three new lifestyle frames to its fall 2022 collection —just in time for the holidays! Palmas, Irie and Paunch XL are inspired by Caribbean Sea surf breaks and worry-free days on the beach.
Read MoreBryce Phillips, CEO & Founder of evo, a premier international outdoor retail business joins Kristin on the Channel Mastery Podcast. Bryce and Kristin speak about consumer evolution and the data behind it, de-risking investment and evo’s development, and Bryce’s new approaches to complex problems. They also chat about evo’s recent real estate acquisition of Blue Agave, America’s Best Value Inn in Tahoe City, building a hub similar to their latest project in Salt Lake City. The new SLC site houses a hotel, retail location, a bouldering gym, and a skate park inside a 100,000-square-foot old warehouse space.
Read MoreKristin is joined by Ashley Korenblat, Managing Director for Public Land Solutions, to talk about how business leaders can support climate change solutions within their organizations. While there are many ways that business leaders can help combat climate change, Ashley explains how supporting public lands and informing policy around public lands is essential for the outdoor industry and its consumers.
Read MoreDigital marketers have had their collective ear to the ground, trying to tease out the impacts of Google’s latest “Helpful Content” update, and our team at Verde is no different. With some time since the update began its rollout, we decided to crunch the numbers and look at the largest shifts that we’ve seen in search engine results. What did we find? Unsurprisingly, we saw some websites fare better than others, but the real learnings come from breaking down changes on an individual basis.
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