Verde Brand Communications announces digital product, Multi-Channel Marketing Academy.
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Alta is launching the Real Heroes Bike Month Giveaway to celebrate and give back to workers on the frontlines of the COVID-19 crisis.
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PackTowl®, the maker of the best-selling quick-drying microfiber towels on the market, will transition their Reno, Nevada factory into a production facility for non-medical grade cloth masks.
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Tailwind Nutrition announces new measures to support healthcare workers and first responders during the COVID-19 pandemic, donating Tailwind product to hospitals across the U.S and lowering prices for the month of April.
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Uncharted Supply Co. helps provide furloughed Cotopaxi employees with temporary work, Cotopaxi opens warehouse to Uncharted, to streamline orders amid the COVID-19 pandemic.
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The Conservation Alliance sent grants totaling $945,000 to 49 organizations working to protect and defend wild places throughout North America.
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Isabelle Faus, Nathaniel Coleman, Nikki Smith, Nina Williams, Sean Bailey are newest members of SCARPA climbing roster.
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MSR, the worlds leading snowshoe manufacturer, introduces a new snowshoe kit for 2020: the Evo Ascent Kit for adventurous winter hikers.
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Lo & Sons, the Brooklyn-based designer and manufacturer of premium travel bags, is partnering with The Renewal Workshop to repair Lo & Sons’ returns and excess inventory totaling more than 5,000 pounds thus far. The Renewal Workshop is the leading provider of circular solutions for apparel and textile brands and will be repairing and reselling Lo & Sons bags on its website in 2020.
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Royal Robbins announces a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next generation designs and first retail openings since the company was acquired by Fenix Outdoor in 2018. Retail spaces will offer a one-of-a-kind, travel guide-enabled shopping experience.
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CTS, Carmichael Traning Systems, a pioneer brand in the endurance coaching industry, celebrates 20-years of guiding and inspiring 20,000-plus athletes since its founding in 2000.
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From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the range of performance mountain sports for Fall 2020.
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Fall 2020, Gregory debuts first-ever 100% recycled pack, game-changing new technology for skiers and better digital organization paired with versatility for travelers.
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Camber Outdoors announces the appointment of five new board members: Katie Carlson – Vice President of Human Resources, Brooks Running; Hawi Keflezighi – owner of Hawi Management; Eileen Mulry – Vice President of Human Resources, SRAM; Victoria Payne – Chief Financial Officer and Vice President, Mountain Khakis; and Traci Reandeau – Vice President Global People and Culture, Fuerst Group.
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The Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders in the active outdoor lifestyle industries.
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Free Country, a 30-year-old iconic producer of outdoor active apparel, has teamed up with Verde Brand Communications to direct its public relations efforts, effective immediately.
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velofix has released its first wave of corporately-owned Mobile Bike Shops, now servicing Austin and Houston, Texas; Tampa, Florida; San Jose, Calif.; Raleigh, N.C.; and Vancouver, British Columbia.
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Athletic Greens, the ultimate daily all-in-one supplement, announces its partnership with USA Cycling for the upcoming 2020/2021 season.
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Outdoor Research will partner with professional cycling team Rally Cycling as the team’s official off-the-bike apparel sponsor for the 2020 racing season.
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