Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
SKLZ, the leader in sports training equipment, introduces a new collection of premium baseball batting tees, available at sporting goods retailers beginning in October. The new SKLZ batting tees and baseball training aids are designed to improve all aspects of your swing and make you a better player.
Read MoreOutdoor Research adds Sespe Group, a sales agency representing the brand in the Southwest territory, to its team. Sespe Group and founder Chris Morrisette will represent OR in California, Arizona, Nevada and Hawaii.
TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its collection with updates and renovations to its Mantis and Cricket habitats for 2021. In conjunction with the 2021 launch, TAXA will debut 360-degree virtual tours of the new models on taxaoutdoors.com to offer an inside look at the key new interior and exterior features and updates.
Read MoreAlthough TikTok has only been available in the United States since 2018, the app has quickly escalated into one of the most popular social media platforms ever. Learn more about the world's fastest-growing app, whether it’s right for your brand and best practices for the channel.
Read MoreBalega International offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. Many runners run at night or early in the morning when it is important to wear reflective gear. The new Reflective Enduro is specifically designed to provide higher visibility in dark conditions. The Reflective Enduro socks will be available online and at specialty retail stores beginning September 1.
Read MoreFor the last five-plus months, Verde Brand Communications’ CEO and Founder, Kristin Carpenter, has jumped into service and become a true leader as we all try and navigate what it means to do business during the COVID-19 pandemic.
Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal Robbins customers across the U.S. and Europe.
Outdoor Research, a leading brand in the tactical and outdoor apparel industries, this week earned U.S. Food and Drug Administration Emergency Use Authorization (EUA) for its U.S.-made surgical mask. This authorization is designed to help strengthen the availability of key products needed during public-health emergencies.
Read MoreHelp pass The Great American Outdoors Act! Contact your House representative in Congress to help push this over the finish line this summer.
Read MoreWorld-renowned ultrarunner and Tailwind Nutrition athlete Courtney Dauwalter will be lacing up this week to attempt the 500-mile Colorado Trail. Dauwalter will run the Northbound route. The specific route—called Collegiate West— is higher than the Collegiate East route and requires more climbing. While Collegiate West is more scenic, it can be more dangerous if the weather is inclement.
Read MoreSeattle based Platypus® introduces the QuickDraw™ Microfilter System, its first foray into the ultralight personal water filtration market.
Read MoreSeattle-based Mountain Safety Research® (MSR®) is excited to announce the launch of the Guardian™ Gravity Purifier for spring 2021. The Guardian™ Gravity Purifier is a state-of-the-art, versatile, high-volume water purifier—and the only gravity purifier on the market that meets the rigorous NSF protocol P248 military testing standard.
Read MoreOutdoor Research, LLC. (OR) and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the U.S.-made N95 Flat Fold Respirator Mask from Outdoor Research has achieved NIOSH approval.
Read MoreFORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the brand’s flagship retail store will open on the 3rd in Whitefish, Montana, the same city as its headquarters.
Read MoreW. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key strategic initiative supporting the framework is an absolute and science-based goal to reduce carbon emissions by 2030 and to become carbon neutral by 2050.
Read MoreUncharted Supply Co., a fast-growing startup specializing in modern preparedness products, announces a new round of financing from Salt Lake City private equity firm, Black Oak Capital.
Read MoreRoyal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel.
Read MoreCamber Outdoors announces its Workplace Anti-Racism Action Agenda. Designed as a free resource for the active-outdoors industries, The Action Agenda will help companies activate their commitment to the ongoing work of creating and sustaining inclusive, equitable, and diverse workplaces.
Read MoreRoyal Robbins’ use of eco-conscious, ethically-sourced fibers, called Manmade Cellulosic Fibers (Tencel™ Lyocell and Tencel™ Modal), is garnering international recognition. Royal Robbins has been named to the Textile Exchange leaderboard and is included in the 2019 Textile Exchange Material Change Insights Report
Read MoreOutdoor Research, a longtime leader in outdoor and tactical apparel, is unveiling a program through which retailers and consumers can purchase face masks that integrate a protective and replaceable filter.
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