Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
SnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places.
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, appoints Kenzie Rodriguez as Chief Marketing Officer (CMO). Rodriguez was the former head of marketing and membership of Outdoor Prolink and steps into her new position to continue to lead the Outdoor Prolink team with strategic planning, revenue growth, product development, marketing, membership, branding, and partnerships.
More than a year after the murder of George Floyd and ensuing BLM protests, Kristin Carpenter, host of the Channel Mastery podcast, organized a Facebook Live with Camber Outdoors. The live conversation offers an opportunity for brands and businesses in specialty markets and the outdoor industry too ‘check in’ on progress made over the last year [and areas for improvement] in creating a more diverse and inclusive workplace environment.
MacNeill Pride Group, a diversified global designer and manufacturer of outdoor products and sporting goods, today announced the appointment of Keith Bornholtz as Chief Executive Officer.
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces its Manifesto - A Commitment to Responsibility & Authenticity in the pro channel. The Manifesto reconfirms the company’s commitment to a clean channel connecting pros, brands, and specialty retailers, at a landmark time as the industry emerges from the pandemic.
Bend-based 10 Barrel Brewing is proud to announce accolades in seven categories; four gold medals—two for the Tiny Haus brand, the first two beers brewed under the brand’s name— along with two silver medals and one bronze medal as part of a double-blind taste-testing that included 1,097 entries from 105 breweries.
Inspired by the lack of truly technical apparel and layering systems in inclusive sizes, Outdoor Research, the Seattle based manufacturer of outdoor apparel, will introduce extended and plus sizing in a range of base layers, insulation and shells for Fall 2021 and Spring 2022.
Gregory announces today another industry first with the launch of its long-awaited Plus Size Collection of backpacks.
Read MoreCosta Sunglasses, maker of high-performance, adventure-ready eyewear, grows its lifestyle collection just in time for summer with two new beach-ready lifestyle frames, the Rincondo and the feminine Maya.
Read MoreBuilding on its growing U.S. and off-shore manufacturing capabilities, Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, hired David Hein this month as General Manager of Military and Tactical.
Outdoor Research continues the important conversation about creating a more inclusive space in the outdoor community with its new film, Escaladora. The short film shares the story of a community leader and OR ambassador, Monserrat Alvarez Matehuala, who is creating a space where women of color can come together as a community through climbing.
BEND, OR (May 3, 2021) – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from Reel Good benefit Trout Unlimited’s Home Rivers Initiative focussed on the Gallatin River, a project that Simms’ has largely supported since late last year.
Read MoreLet’s be honest, it can be hard to get the right gift for Father’s Day. They say they don’t want anything, and obviously, showing up empty-handed is not an option. So, Verde has put together gifts that will be sure to wow Dad this year! Check out some of our favorites like the National Park X Wyoming Whiskey bottle, a relaxing GCI Outdoor Chair, and many other amazing gifts that Dad will love!
Read MoreWhile flowers and chocolate are great, they can get a little boring after a while. Verde has all the cool Moms out there covered with our favorite gifts! Check out our picks that include the Juno H20 from Gregory, the SunShade Comfort Pro Rocker from GCI Outdoor, and tons of other gifts to make this year’s Mother’s Day amazing!
Read MoreCosta Sunglasses overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better.
Read MoreDiamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations.
For more than 38 years, Costa Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more.
Read MoreSCARPA’s new fully biodegradable shoe, the Mojito Bio was recognized this month as industry winner in the third-annual Outdoor Retailer Innovation Awards. The Mojito Bio is the first 100-percent biodegradable shoe with a performance rubber sole.
Read MoreIn February, SCARPA unveiled an extensive commitment to sustainability along with a series of initiatives designed to bring the Italy-based company in line with the highest international standards.
SCARPA has led the ski market for a decade by making the best-selling and highest performing backcountry ski boots, the award-winning Maestrale and Gea family. For Fall 2021, SCARPA unveils the next incarnation of these boots, while adding to its inventory with the new F1 LT WMN.
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