Nancy Guinn, owner of Dog Krazy, a specialty retail pet store, discusses the pet industry, consumer trends amid COVID-19 & more.
Read More
FORLOH, the first hunting brand to manufacture high-end technical apparel that is 100 percent made in the USA, will also be the first to pioneer hunting outerwear equipped with RECCO®, a technology that makes the user easier to locate in the event of an emergency. Starting this month, RECCO reflectors will come integrated into all of FORLOH’s AllClima Rain and SoftShell Jackets.
Read More
Diamondback, the leader in the gravel cycling, has partnered with gravel bike athlete Rach McBride to facilitate and launch the Women’s Gravel Scholarship for one deserving rider.
Read More
In this weeks episode, Kristin takes a look at both sides of the economic recovery (the good and the bad), the latest consumer sentiment survey published by McKinsey & Company and what lawmakers are doing to try and save local journalist.
Read More
Don’t expect any predictions from us this week! With under seven days until the election, we’ll leave forecasting to the pundits and pollsters. What we can say with certainty is that uncertainty is a primary driver of consumer behavior right now. Learn more in this weeks Consumer Behavior Report by Verde.
Read More
2020 showcased an ultimate comeback for the biking industry. As the season is beginning to come to a close, we wanted to highlight some of our most popular Channel Mastery episodes on the bike industry.
Read More
In the lead-up to the 2020-21 ski season, Rossignol’s all-new flagship freeride ski, the BLACKOPS Sender Ti, has been turning heads and drawing praise throughout every major ski test review, an important marker of validation that’s now culminating in the coveted “2021 Gear of the Year” award from Outside.
Read More
In this weeks Verde Live, Kristin dives into how, as marketers, we need to pay more attention to the subtle signs of our consumers are giving us, the "new" special media conglomerate and reflections on Prime Day 2020.
Read More
In this weeks Consumer Behavior Report; retail sales in September are strong, what a surge in camping could mean for the outdoor industry and 10 digital marketing statistics that every specialty brand leader and marketer should know.
Read More
Capitalizing on its successful Pro Mini Hoop series, SKLZ unveils Pro Mini Soccer and Pro Mini Hockey for endless hours of indoor entertainment for kids of all ages. The new Mini products are available now at sporting goods retailers and online at SKLZ.com.
Read More
Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles), which was first set by Johan Steene of Sweden in 2018.
Read More
Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family.
Read More
September is a pivotal month for specialty businesses. It’s time for budgeting, strategic updates, seasonal changeover, etc. So here at Verde, we spent the month working on solutions to support you, our beloved specialty brands and retailers, as you plan for 2021. Check out our FREE planning tools here, including webinars, podcasts and more on: budgeting for 2021, the future of digital marketing, how the surge in e-commerce is impacting retail, consumer behavior trends and much, much more.
Read More
Royal Robbins revolutionizes packable outerwear with the introduction of its new Switchform collection, debuting now for Fall 2020. Designed for adventure and travel, Switchform outerwear takes functionality, versatility and convertibility to the next level.
Read More
Aaron Foley: Director of Black Media Initiative at Newmark Graduate School (CUNY) talks with Kristin about his new role & initiatives. Including, increasing Potential for BIPOC Community Media
Read More
SKLZ, the leader in sports training equipment, introduces a new collection of premium baseball batting tees, available at sporting goods retailers beginning in October. The new SKLZ batting tees and baseball training aids are designed to improve all aspects of your swing and make you a better player.
Read More
September 29, 2020: Verde takes a look at consumer sentiment and discusses why consumer sentiment will continue to remain in flux leading into the holiday season on this weeks consumer behavior report.
COVID-19 changed the playbook for how consumers discover, join up with, engage with and buy from your brand. Your online channels are now the front door to your brand or business. Kristin will walk through the consumer decision journey for consumers TODAY and how you can rise above the noise to grow your online community.
Read More
How trends in e-commerce are shaping the future of retail with Kristin Carpenter webinar examines how the e-commerce playbook for retailers and brands are changing and offers the short term and longer term solutions for specialty businesses and brands.
Read More
It’s hard to believe we’re in the final week of enrollment for the Multi-Channel Marketing Academy! We’ve been talking to a lot of prospective students and wanted to share why YOU should consider joining us in the Academy this fall.