Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Your online channels are now the front door to your business. It's how consumers discover, engage with, join up with and buy from your brand. Chris will share his approach to building out a multi-channel, digital marketing strategy for 2021 - taking into consideration the NEW consumer decision journey and growth in e-commerce.
Read MoreCOVID-19 upended how specialty brands and retailers connect with and ultimately win over today’s consumer. What are the trends that are here to stay and what do they mean for specialty brands and retailers planning for the holidays and 2021? We have the answers for you!
Read MoreEnrollment for the second cohort of the Multi-Channel Marketing Academy begins September 15, 2020. Leading up to the launch, the Academy will be hosting a webinar series to share insight from the online marketing course and how to up-level your marketing strategy for the holiday season and 2021.
Read MoreEnrollment for the second cohort of the Multi-Channel Marketing Academy is taking place for a limited time only, September 15-25, 2020. Throughout the launch we’re sharing resources, hosting webinars, consumer behavior reports and more to share a sneak peek inside the Academy. Check out the full list of FREE resources to help in building out your marketing strategy and budget for the holiday season and 2021.
Read MoreThe Budget Planning for 2021 webinar with Kristin Carpenter dives into what you need to be looking at as you recreate your budget for 2021 and tips for creating a more flexible, multi-channel marketing budget that allows you to adapt to fast-changing trends in consumer behavior and business.
Read MoreIf your business does summer operations, let’s hope you were part of the huge boom in sales, rentals and participation for outdoor recreation. Moving into the winter and holiday season there is no reason to think the nationwide enthusiasm for the outdoors will dwindle. Learn why in this weeks Consumer Behavior Report.
Read MoreDuring the month of September, Kristin Carpenter is hosting a webinar series sharing insight from the Multi-Channel Marketing Academy and tips for up-leveling your marketing strategy for the holiday season and 2021. The first webinar in the series is the Holiday Summit: How consumer behavior trends are reshaping the holiday season.
Read MoreVerde Brand Communications, a full-service communications agency serving the specialty active lifestyle markets, opens registration today for the second cohort of its online marketing training, the Multi-Channel Marketing Academy.
Kristin Carpenter joins Rick Saez on The Outdoor Biz Podcast to talk about her experience launching the Multi-Channel Marketing Academy.
Read MoreOutdoor Research adds Sespe Group, a sales agency representing the brand in the Southwest territory, to its team. Sespe Group and founder Chris Morrisette will represent OR in California, Arizona, Nevada and Hawaii.
A brand created by outdoor enthusiasts for outdoor enthusiasts, ORCA (Outdoor Recreation Company of America) announces the launch of its all-new ORCA Vino wine tumbler and two soft-sided coolers, the ORCA Walker 20 and ORCA Walker Tote.
Read MoreTAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its collection with updates and renovations to its Mantis and Cricket habitats for 2021. In conjunction with the 2021 launch, TAXA will debut 360-degree virtual tours of the new models on taxaoutdoors.com to offer an inside look at the key new interior and exterior features and updates.
Read MoreSprings Wealth Group partners Chris Young + Andy Inman discuss Corporate Social Responsibility, Personal & Business Financial Planning amid COVID-19 & more.
Read MoreHoliday madness begins now: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year. Learn why in this weeks Consumer Behavior Report.
Read MoreAlthough TikTok has only been available in the United States since 2018, the app has quickly escalated into one of the most popular social media platforms ever. Learn more about the world's fastest-growing app, whether it’s right for your brand and best practices for the channel.
Read MoreBalega International offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. Many runners run at night or early in the morning when it is important to wear reflective gear. The new Reflective Enduro is specifically designed to provide higher visibility in dark conditions. The Reflective Enduro socks will be available online and at specialty retail stores beginning September 1.
Read MoreRoy Steves, co-founder of Statbid, discusses a new approach to paid search, what's working for online discovery & the 2020 Holiday sales season.
Read MoreEvery brand should be conducting regular social media audits to optimize their channels. The Multi-Channel Marketing Academy has an easy-to-follow, 10-step checklist to conducting a DIY social media audit.
Read MoreThis week, Kristin dives into TikTok, whether your brand should be on it or not, and how COVID, e-commerce and consumer behavior trends are going to impact the holiday season.
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