Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
With a whirlwind 2020 nearing its end, a much needed holiday break is fast approaching. We’re willing to bet your wallet could also use a little break by this time, this year. We’ve rounded up all of the holiday deals our clients are offering this week to spark gift-giving inspiration! Stock up for your loved ones (or yourself!) while the deals last. Remember, these deals may apply to products featured in our annual holiday gift guides!
Read MoreWild Rye founder, discusses the purpose behind Women-Led Wednesday, a day for consumers to support women-led businesses on Nov 25th.
Read MoreBlack Friday is just under two weeks away, which makes it a good time to check in on updated Holiday 2020 predictions: online spending is predicted to increase 33% (over 2019) this holiday season, 38% of consumers will make a deliberate effort to support small businesses this holiday season and shoppers are 9% more likely to shop at a brick and mortar store if they offer curbside pickup or BOPIS. Learn more in this weeks consumer behavior report.
Read MoreOutdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along with a range of other protective gear for face and hands, as the spread of COVID during the fall continues to cause concern around public health.
Read MoreIn this weeks episode Kristin speaks to how the recent election and news of a potential COVID-19 vaccine impacted consumer confidence, how social media channels plan to put a stop to misinformation about the potential COVID-19 vaccine and the future of online shopping - livestream shopping and its popularity in China.
Read MoreOuterbike launches an exciting new website feature that will help riders determine which bikes best meet their needs, during a time when it’s difficult to do so in person. This bike finder quiz called “Your Friend in the Bike Business” serves as an interactive guide leading consumers to the bike category that’s best for them.
Read MoreKristin hosts a webinar for the Utah Office of Outdoor Recreation on how to rise above the noise and show up in the NEW consumer decision journey. View the full webinar here.
Read MoreNow that the U.S. election has been called and Pfizer has announced promising results for a COVID-19 results, we can put 2020 in the rearview mirror, right? Not so fast. In this weeks report: How political beliefs might impact your outlook on the economy, Deloitte’s take on 2021 marketing trends (i.e. what consumers are looking for from the brands they love) and how the economy and consumer sentiment were impacted by news of the election and potential COVID019 vaccine.
Read MoreWe love outdoor gear and we love giving gifts! We put together a gift guide with all the best outdoor gear perfect to give this holiday season!
Read MoreFrom high tech touring packs to the latest and greatest freeride drivers - Verde’s ultimate winter wishlist will help you pick the perfect gift for the skier in your life.
Read MoreAs the days get shorter and the weather gets colder, many are searching for ways to keep their kids active while making sure they stay healthy, too. Check out this great list of outdoor gift ideas for kids for endless fun and comfort for your kids this winter.
Read MoreFor the people in your life that just can’t get enough miles on the trail, runs down the mountain or nights spent under a star covered sky - get them what they really need to keep doing what they love this holiday season. We’ve compiled a list of gear to help you pick out the perfect equipment for your adventurous loved ones. Picture it now: a campfire blazing, the ORCA cooler stocked full with some tasty 10 Barrel Brewing IPAs while everyone rests in their GCI Kickback Rocker after a fun filled day. That’s just one of many scenarios this list will help to create.
Read MoreCheck out our list of the best fitness gifts to keep family and friends happy, healthy and safe this holiday season! We’ve compiled a list of the gear that fitness fanatics need to go the extra workout in and feel great while doing it.
Read MoreThis guide is full of gifts to splurge on this year. After this year you or someone you love deserves something extra special for the holidays this season.
Read MoreWe’ve put together a mix of unique gifts to keep the badass lady in your life cozy this upcoming holiday season! From great jackets and coats to canned cocktails this list has some great ideas from Verde’s best brands.
Read MoreIf you’re looking for a little something extra to add to your holiday gifts this season, spice it up with these great additions for anyone with an active lifestyle.
Read MoreFor comfort, long lasting durability and performance check out these products any traveler should have when they pack their bags.
Read MoreLooking for a gift for that eco-conscious person in your life? Or want to choose a gift that holds a little more meaning? What better way than to gift that special someone a product that’s sustainably made. We compiled a list of some of our favorite gifts that are produced sustainably and made with eco-friendly materials. You’ll feel good about these gifts and so will the person receiving them.
Read MoreSpoil your boyfriend, husband, father or brothers this year with some of the best products for any outdoor lover. From a stealth and technical FORLOH down jacket, to the Gregory Supply duffel to store all the other essentials, we have something “for him” at any price point.
Read MoreIn this week’s Consumer Behavior Report: How the election is going to impact consumer spending, the latest predictions on holiday spending from Retail TouchPoints and how, as a marketers, you need to go "back to the basics” to influence their buying and shopping choices.
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