Public Relations, Communications, & Digital Marketing for Outdoor Brands
Verde voice blog
Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Whether you're looking to motivate someone to kickstart their fitness journey or seeking the perfect present for a seasoned athlete, this curated selection of run and fitness products has got you covered. From high-performance running gear that will help them achieve their personal bests to innovative workout accessories that make staying active more enjoyable, our gift guide is designed to inspire, support, and elevate every step of their fitness adventure. So, let's lace up those running shoes and dive into a world of health, wellness, and unparalleled gift-giving ideas!
As September marks Emergency Preparedness Month, Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, emphasizes the importance of being ready for unexpected situations with its comprehensive range of emergency meal solutions.
The holiday season and the boom of many outdoor sports share a common thread - people finding out and celebrating the things that truly matter to them. As folks put a higher priority on health and adventurous experiences in the outdoors, we’ve seen many activities with huge participation growth, and the related gear flying off the shelves.
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
What better time to make sure outdoorsy folks are well prepared for their next outdoor adventure than the holidays? We know the outdoors are more popular than ever, so here’s a curated list of outstanding items of all price ranges for camping enthusiasts everywhere.
Krimson Klover debuts its new sweater, midlayer and fleece collections for Fall/Winter 2024. Krimson Klover is an outdoor brand powered by women who are passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back.
Heel™ announces the Heel Virtual Dog Leash™ - Roam 350™—the first-ever virtual leash that is designed to automatically keep up to three dogs near their owners — while on the move. Heel’s mission is to enable dogs to spend more time together with their humans outdoors, taking on new adventures.
Escapod, manufacturer of high-performance off-road teardrop trailers designed for adventure seekers, retained Verde Brand Communications as its PR agency of record, effective immediately. Verde will work with the Escapod team to tell the story of how the brand has evolved through innovation to lead the way in the small camper and overlanding categories.
Heel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications, social media, and affiliate marketing to grow brand awareness in the outdoor and active lifestyle markets.
Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its newest event took place in Bentonville, Ark. this past weekend.
As Outdoor Alliance celebrates a decade of conservation powered by outdoor recreation, more than 75 of its supporters will gather in Washington D.C. next week, Sept. 10-12, to advocate to lawmakers for the next big legislative wins supporting public lands and waters.
Rooted in adventure since 1968, Royal Robbins leans on a proud and storied 55-year heritage in Sweater Craft with the introduction of its new Fall 2024 collection. Royal Robbins new Rockcraft and Arch Rock sweaters are made with 100% merino wool and are available now at outdoor specialty retail stores and online at royalrobbins.com.
Crazy Creek Products, renowned for its lightweight, innovative outdoor chairs, is set to launch its latest breakthrough: the Crazy Creek Pack Table, a compact and versatile table designed for outdoor enthusiasts. Made entirely in Montana, the Pack Table represents a commitment to local craftsmanship and quality.
With 160 years of innovation under its belt, Mammut rolls out its fall 2024 ski collection with a focus on sustainability, style and performance. Since its founding, Mammut has been a global leader in mountain safety and sustainability with its innovative designs, and high standard in durability and quality - all of which are at the foundation of its fall collection. From the burly resort-focused Stoney HS, to the versatile Haldigrat HS and lightweight, backcountry-friendly Haldigrat Air HS, there’s an option for every snowsport enthusiast that demands peak performance without sacrificing on environmental impact.
Partnership will continue to enhance instructor and student awareness of RECCO technology and how to incorporate the technology into their backcountry travel safety planning
Beginning last year, Verde has hosted a backpacking trip in the Indian Peaks Wilderness area outside of Boulder, Colo. This gives our media guests the opportunity to test the latest and greatest backpacking gear while being guided by Verde’s roster of expert staffers.
Luckily, the gear we are bringing along is available for anyone to buy. Read on to see the newest backpacking gear from our clients.
The Paris Olympics were considered the first Olympic Games in the post-COVID era, and by all accounts, viewers showed up to support their favorite athletes and nations. NBC reported an 82% jump in viewership compared to the 2020 Games, with an average of 30.6 million viewers across its platforms.
The large audience led to increased cultural conversation—from memes to hot takes and more. Below are a few takeaways that public relations and marketing professionals can take from this summer’s biggest sports event.
After meeting with more than 50 brands and scouring new products from 2024 and 2025, GearJunkie awarded Therm-a-Rest’s new Boost 650™ sleeping bag with its coveted Best in Show Outdoor Market Alliance award. Therm-a-Rest is redefining backpacking comfort with its new sleeping bag, launching spring 2025. The innovative and versatile new design empowers backpackers and campers to adjust their bag to find their personal sweet spot when sleeping under the stars.
