Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, announces Verde Brand Communications as its new agency of record. Verde Brand Communications, an integrated communications agency specializing in the outdoor and active lifestyle markets, will lead Crazy Creek’s public relations strategy, brand communications, affiliate marketing, and direct-to-consumer digital marketing efforts.
Read MoreFrom crisis comms to public relations and athlete sponsorship, below are our top considerations for brands looking to capitalize on the upcoming Paris Games.
Read MoreA large part of any public relations or marketing job is reaching audiences that align with your brand’s goals. One audience that has captivated and polarized brands in the modern era is Gen Z.
PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce the launch of its spring 2025 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Desert Aire, Flow, and Orca. In addition, the company is proud to welcome contemporary artist Gianna Andrews to its esteemed roster of creatives.
Read MoreTherm-a-Rest, a pioneer in outdoor comfort and innovation for more than 50 years, redefines backpacking comfort and warmth in spring 2025 with its new sleeping bag, Boost 650™. The innovative new design provides unparalleled warmth, comfort, and versatility in the backcountry - for better sleep guaranteed.
Read MoreToday, Mountain Safety Research (MSR) announces updates to its tent category for spring 2025 with the all-new Hubba Hubba LT and updates to the Elixir Tent Series.
Read MoreTherm-a-Rest, a pioneer in outdoor comfort innovation, introduces the most comfortable backpacking mattress EVER built in spring 2025, the NeoLoft. Thick, light, plush, and compact, you’ve never carried more comfort deep into the backcountry. At 4.6 inches thick and 25 ounces, backpackers no longer have to choose between a light pack and uncompromising comfort.
Read MoreToday, Mountain Safety Research (MSR) announces the launch of the new Switch Stove System for spring 2025, an all-in-one, versatile stove that allows you to sauté, simmer, cook or boil, and use it with your favorite pot or pan. This innovative new stove system is designed for price-conscious backpackers seeking MSR performance and reliability.
Read MoreAs the weather heats up, inevitably more people go outside to enjoy activities such as hiking, biking, camping, climbing, and trail running. It’s no surprise that a number of recreationalists will encounter bad situations outdoors and a percentage of those will suffer from severe injury or get lost.
Read MoreFor more than 160 years, Mammut has been moved by the mountains and inspired by the long days and endless possibilities that adventures bring. Mammut’s quest to build high-performing, sustainable products for the mountains continues in spring 2025 with its expanded offering in PFC-free rain shells, bottoms for alpine adventures, and continued quest to build high-quality gear with sustainable materials and repairability in mind.
Read MoreSince 1968, outdoor adventure apparel brand Royal Robbins has been dedicated to protecting the environment. The brand’s commitment to continuous improvement is visible in setting and achieving goals for use of lower-impact fibers. In 2023 the brand reduced overall emissions by 37% compared to the 2019 baseline and achieved its annual Scope 3 emissions reduction targets per product – down by 22% from 2022.
Read MoreThis year, Astronaut Foods is over the moon to commemorate the 50th anniversary of Astronaut Ice Cream. This out-of-this-world treat has delighted taste buds and captured imaginations since its launch in 1974.
Read MoreTailwind Nutrition Endurance Fuel is a sports nutrition drink mix offering complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes with no need for gels, chews, bars, or salt pills.
Read MoreDiscover which brands in the outdoor industry are based in the US and produce the gear we love right here in our own backyard. Verde works with several brands who have committed to produce gear in the USA. Learn about these brands and what they are manufacturing.
Read MoreFor more than 40 years, Costa Sunglasses has been on a mission to make the best sunglasses on the planet and to create once in a lifetime experiences on the water. Today, Costa grows its community of water lovers and adventurers by partnering with Safe Harbor Marinas.
Read MoreRoyal Robbins, one of the original outdoor adventure brands, unveils its Spring 2025 collection. With a driving focus on comfort, durability, performance, and versatility, the new Spring line introduces innovative features and designs tailored to meet the demands of today’s adventurers.
Read MoreSnowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to share an early look at key data from the organization’s Winter Sports Annual Participation Preview and End of Season ’23-’24 Winter Enthusiast Insights Report. Both reports shed light on the health, vitality and nuances of the industry, and will be available only to SIA members in early June in time for sales meetings and season re-caps.
Read MoreAstronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974 is proud to announce that it has been awarded the prestigious STEM.org Authenticated™ trustmark. STEM.org is the leading and exclusive third-party validator of STEM toys, games, and other learning resources. This recognition not only validates the educational value of Astronaut Foods, but also opens up new opportunities in the rapidly growing educational and STEM markets. The timing for receiving the authentication this year also coincides with the brand’s 50th-anniversary celebration.
Read MoreWith an eye toward creating a product that helps more people get into gym and rock climbing, SCARPA, maker of premium high-performance footwear for mountain sports, introduces the Reflex VS, an exclusive introduction this spring with Movement Climbing Gyms in the U.S. and MEC in Canada. Longtime SCARPA athletes and professional climbers Alex Puccio and Sean McColl called out its exceptional construction and durability at an approachable price of $99 U.S.
Read MoreOutdoor adventure apparel brand Royal Robbins announces the addition of three new sales agencies in response to rapid growth—further building sales, increasing visibility, and bolstering brand awareness in critical territories across the United States. Venture West Sales, Round Lake Sales, and Kevin Brew Sales will lead sales efforts on the West Coast, the Western Great Lakes, and across the mid-Atlantic, respectively.
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