Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont. This expansion marks the first time that the ski clothing rental program is available to consumers east of the Rocky Mountain region.
Read MoreOutdoor adventure brand Royal Robbins unveils its latest apparel collection for fall 2024. Founded in 1968 by iconic climbers and adventurers, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking a life of adventure.
Read MoreUltrarunner Courtney Dauwalter led Tailwind Nutrition athletes to an exceptional 2023 season by securing back-to-back-to-back victories at the Western States 100 Endurance Run, Hardrock 100, and Ultra Trail du Mont Blanc. The Colorado-based ultrarunner set course records at the former two events, a feat never before seen in the sport.
Read MoreTailwind Nutrition Athlete Harvey Lewis Sets World Record at Big Dog Backyard Ultra
Read MoreCAMP365 – creators of the world’s first fold-out cabin camper, announces this week a new platform in the pickup-camper category, the CAMP365 T Model. Made in the USA and designed to meet the needs of electric vehicle owners looking for a truck bed option that has a minimal impact on range, the T Model works with the Rivian R1, Ford Lighting, Tesla Cybertruck, and other mid-size trucks.
Read MoreOlympic mountain bike champion, Tom Pidcock, and multi-time national champion, Savilia Blunk, will headline the elite fields at Life Time Little Sugar MTB on Sunday, Oct. 15. The world’s top mountain bike racers, many of whom are contenders in the Life Time Grand Prix presented by Mazda, make up the impressive fields.
Read MoreVisit Durango is bringing back Spoketober for its second consecutive year of celebrating Durango’s tight-knit and passionate cycling community. The month-long calendar of events highlights the dedication and sweat equity its residents have committed to making Durango one of the top cycling destinations in the nation, featuring over 300 miles of singletrack trails and being home to numerous Olympians. The community cycling event will take place throughout Durango and La Plata County, Colo. for the entire month of October 2023.
Read MoreTailwind Nutrition has launched Apple Cider Endurance Fuel, a seasonal, limited edition flavor of Tailwind Endurance Fuel that benefits Bigger than the Trail (BTTT), a non-profit that uses trail running as a platform to advocate for mental health.
Read MoreThis new and refreshing flavor is a light and playful ode to the simplicity of those adventurous summer days of childhood. It provides a light, fruity watermelon taste with a hint of lime, that gives you everything you need so you can be in the moment, let your mind wander freely, and forget about the miles.
Read MoreTherm-a-Rest, the leader in outdoor sleeping gear for more than 50 years, is introducing its best-selling Honcho Poncho in kids sizing for spring 2024. Designed specifically for young adventurers, the Honcho Poncho Kids is a versatile and cozy outdoor essential that will keep children warm and comfortable during all their outdoor activities.
Read MoreEarth Day is one of our favorite holidays and we want to help you celebrate with some earth-friendly gear from some of our favorite clients.
Read MoreElevation Hotel & Spa – the only ski-in, ski-out resort located at the base of Crested Butte Mountain Resort (CBMR) – announces today the latest addition to its hospitality experience, billy barr. The full-service lobby bar and lounge will open to the public this month.
Read MoreTailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel that benefits Big City Mountaineers (BCM), a non-profit that provides transformative experiences through connections to nature that strengthen life skills and build community for youth from disinvested communities.
Read MoreWe interview ChatGPT on the media industry and how it is changing the game for journalism, writers, and consumers. Explore how ChatGPT is revolutionizing content generation, data analysis, personalization and more. Get a glimpse into the future of AI in media and communication with our expert take on the topic.
Read MoreTailwind Nutrition is proud to announce its 2023 Tailwind Athlete Team which includes 22 athletes whose specialties range across the spectrum of endurance sports.
Read MoreRegistration for the 51st Annual Iron Horse Bicycle Classic will open on Friday, Dec. 16. There will be a local registration party on Thursday, Dec. 15 from 5:00-8:30 p.m. at the Fort Lewis College Center of Southwest Studies in Durango.
Read MoreBorn on the water and committed to protecting the watery world it calls home, Costa Sunglasses continues supporting Hurricane Ian relief efforts with a $50,000 donation to its longtime conservation partner Captains for Clean Water. The full donation will go towards the organization's Emergency Disaster Relief Fund to help those impacted by Hurricane Ian get back on their feet.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. This winter, our clients gear was named some of the best of the best. See all of the wins here.
Read MoreWyoming Whiskey announces this year’s annual and limited release offerings of Barrel Strength Bourbon, Outryder Straight American Whiskey and Single Barrel just in time for the holiday season. “Fall is certainly the best time of year to be a fan of Wyoming Whiskey,” said Wyoming Whiskey Co-Founder David DeFazio. “Our barrel selections have been made and our batching season is complete with the largest production run of Outryder ever offered. This season’s Outryder, identified by its black foil logo, is easily my favorite edition of all time.”
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