As we head into the holiday season - a make-or-break time for many brands and retailers - how are trends in consumer behavior and retail going to impact spending this year?
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On this weeks episode, Kristin covers gains in the bike industry, click bait and fake news, Amazon's Q2 earnings and the accelerated pace at which consumer behavior trends are changing because of COVID.
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What consumer behavior trends are here to stay and how are they impacting specialty brands and retailers today. Find out the latest data on consumer sentiment and how the surge in e-commerce has impacted brand loyalty in our latest consumer behavior report.
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This week on Verde Live, Kristin talks about how brands and the media need to be connecting with consumers online (person-to-person), the new Black Media Initiative, and how COVID-19 accelerated values-based purchasing in the U.S.
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While others are cutting back on marketing and PR efforts during a recession, leaning into public relations during a recession can help you capture a larger percentage of the voice while your competitors or focusing on other things. While the state of PR certainly changes during times of crisis, having a solid, targeted communications strategy and recession survival guide for your brand is key for not only staying afloat, but coming out in a stronger position on the other end.
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This week Kristin talks about the media's battle to earn our trust, attention and engagement, and the FIVE most important consumer trends that are here to stay.
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Alta is launching the Real Heroes Bike Month Giveaway to celebrate and give back to workers on the frontlines of the COVID-19 crisis.
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Many of Verde’s clients have looked at what they can do, with the resources they have, to fill the need for PPE and other services. Those who do not have manufacturing capabilities pivoted messaging and fulfillment to help support their customers, employees and their communities.
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PackTowl®, the maker of the best-selling quick-drying microfiber towels on the market, will transition their Reno, Nevada factory into a production facility for non-medical grade cloth masks.
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We share three of the recent webinars Verde Founder + CEO, Kristin Carpenter, delivered or moderated for you to reference as you continue to lead your business through the COVID-19 crisis. Topics include: Crisis Communications, Pivoting to produce PPE, and inside look at how brands have been impacted by the coronavirus.
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We discuss recent shifts in consumer behavior, what we're seeing sell, and advise our community on how to best position a specialty brand in what could be the start of a very active search and engagement window around outdoor gear.
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Tailwind Nutrition announces new measures to support healthcare workers and first responders during the COVID-19 pandemic, donating Tailwind product to hospitals across the U.S and lowering prices for the month of April.
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Manufacturing Personal Protection Equipment (PPE) is now deemed essential, and if your specialty brand is thinking about pivoting to PPE production, Verde is here to help. In this resource, we highlight a number of Verde clients that have pivoted their production to answer to the global need for more Personal Protective Equipment (PPE). Below is a resource guide to assist you and your specialty business in effectively communicating your investment in PPE manufacturing efforts.
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Uncharted Supply Co. helps provide furloughed Cotopaxi employees with temporary work, Cotopaxi opens warehouse to Uncharted, to streamline orders amid the COVID-19 pandemic.
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Here at Verde, we’ve launched a social media campaign this week to promote the importance of social distancing and staying home during the COVID-19 pandemic. The purpose of this campaign is to come together as a force to do the right thing and stay home - despite our love and passion for travel, adventure, the outdoors and in-person experiences.
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At Verde Brand Communications and Channel Mastery, we have been focused on creating and delivering resources to help your businesses and brands communicate effectively through the current coronavirus crisis. Below are three of the Channel Mastery podcasts our team released in March 2020.
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Exercise, even if it’s brief, can increase your productivity, mood, and overall well-being - which will all hopefully make figuring out that work/life balance a little easier. Plus, it’s a sneaky way to burn some extra calories throughout the day.
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Four key measures you should know about for your brand that are in the COVID-19 stimulus package.
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We outline the best practices for your brand as we start thinking through what our new normal is and how we work through this challenging time in a tasteful way.
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