Mountain Safety Research®(MSR®) and the MSR Impact Project are excited to announce Adventures for Impact trip dates and destinations for 2019.
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Paul and I discuss Sezzle as a new payment option for specialty brands intended to ease the friction of “buy now” and minimize levels of cart abandonment. Sezzle is purportedly a tool that could close the digital divide that we, as specialty businesses, are facing with today’s Amazon-trained consumer.
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The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member.
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Balega International, a leading performance sock brand in the run specialty market, updates its innovative Ultralight collection for Spring 2019 with new colorways, improved fit and compression, as well as enhanced cushioning in the No Show model (MSRP: $13 USD)
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LIVE at Outdoor Retailer: Join Kristin Ogden-Carpenter and Channel Mastery for “Managing the Gap: How Successful Retailers can Bridge the Digital Divide and Create Emotional Connection with Omnichannel Consumers” panel discussion.
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W.L. Gore & Associates, makers of GORE-TEX products, recently won a Gear of the Year Award from Gear Junkie, a heavily trafficked consumer media site that tests and reports on leading gear and technology in the outdoor industry.
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In the wake of significant investments from its new parent company, Royal Robbins is undergoing a brand transformation, bringing aboard 11 key new personnel in the last six months.
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PEARL iZUMi, the world’s leader in cycling apparel and footwear, announces an elevated focus on actions to positively impact the environment and riding communities.
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Today’s episode of the Channel Mastery podcast is a solocast – short and sweet. It’s a preview of a panel I’m leading at the Snowsports Industries of America and Outdoor Retailer trade shows, taking place at the end of Jan., 2019.
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n 2019, Under Armour is committed to helping runners reach their goals by developing cutting-edge products to enhance the running experience.
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Under Armour offers a solution with UA® True Wireless FLASH headphones, engineered with JBL Charged Sound to give high performers an extra boost.
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Today’s episode is a short and sweet masters’ class in agility, tenacity and the power of passion behind a strategy.I speak with Stephan Drake, the founder and CEO of DPS Skis. We discuss the challenges and wins of putting the end consumer first for product, multichannel distribution and content.
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57hours currently offers activities in over 20 cities across the US and also in select international destinations including Japan and Chamonix. Check out some of our favorite destinations here: https://57hours.com/best-of/
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Chris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight into influencer marketing.
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Following recent inquiries from retailers, ski technicians and consumers stemming from new developments in ski bindings, SCARPA announces that its popular Maestrale, Gea and Freedom series ski boots follow the design specifications required for compatibility with Salomon’s new S/Lab Shift MNC 13 and Atomic’s Shift MNC 13 ski bindings.
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This is a downright motivating episode, and there’s nothing soft about it. It’s about getting results. If you’ve ever had the slightest sense of overwhelm about being remarkable to your omnichannel consumer, this episode is for you.
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The Conservation Alliance awarded three emergency grants to Earthjustice, Outdoor Alliance, and Trout Unlimited to support their efforts to defend public lands. The grants, totaling $85,000, come from the organization’s Public Lands Defense Fund (PLDF), created to preserve and defend the integrity of America’s public lands system.
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With all the hours we spend traveling and on the move, a good book is crucial to our packing lists. From informational books to guilty pleasures the Verde crew has compiled a list of our personal favorite reads from 2018!
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Balega International, a leading performance sock brand in the run specialty market, presented its annual Ubuntu Award for community service to Carol Stream, Illinois-based Dick Pond Athletics during The 2018 Running Event (TRE) in Austin, Texas on November 29, 2018.
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Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs.
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