For the last five-plus months, Verde Brand Communications’ CEO and Founder, Kristin Carpenter, has jumped into service and become a true leader as we all try and navigate what it means to do business during the COVID-19 pandemic.
As we head into the holiday season - a make-or-break time for many brands and retailers - how are trends in consumer behavior and retail going to impact spending this year?
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Principal and founder of Baselayer Group and a founding member of POW, Chris Steinkamp talks CSR & Consumer Behavior with Kristin Carpenter.
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Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal Robbins customers across the U.S. and Europe.
This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is an extension of The Weekly, a digital magazine for Outdoor Retailer. It launched in the face of the pandemic and economic shutdown and was very well attended by Outdoor Retailer’s audience.
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On this weeks episode, Kristin covers gains in the bike industry, click bait and fake news, Amazon's Q2 earnings and the accelerated pace at which consumer behavior trends are changing because of COVID.
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Outdoor Research, a leading brand in the tactical and outdoor apparel industries, this week earned U.S. Food and Drug Administration Emergency Use Authorization (EUA) for its U.S.-made surgical mask. This authorization is designed to help strengthen the availability of key products needed during public-health emergencies.
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Help pass The Great American Outdoors Act! Contact your House representative in Congress to help push this over the finish line this summer.
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What consumer behavior trends are here to stay and how are they impacting specialty brands and retailers today. Find out the latest data on consumer sentiment and how the surge in e-commerce has impacted brand loyalty in our latest consumer behavior report.
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World-renowned ultrarunner and Tailwind Nutrition athlete Courtney Dauwalter will be lacing up this week to attempt the 500-mile Colorado Trail. Dauwalter will run the Northbound route. The specific route—called Collegiate West— is higher than the Collegiate East route and requires more climbing. While Collegiate West is more scenic, it can be more dangerous if the weather is inclement.
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Seattle based Platypus® introduces the QuickDraw™ Microfilter System, its first foray into the ultralight personal water filtration market.
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Seattle-based Mountain Safety Research® (MSR®) is excited to announce the launch of the Guardian™ Gravity Purifier for spring 2021. The Guardian™ Gravity Purifier is a state-of-the-art, versatile, high-volume water purifier—and the only gravity purifier on the market that meets the rigorous NSF protocol P248 military testing standard.
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Outdoor Research, LLC. (OR) and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the U.S.-made N95 Flat Fold Respirator Mask from Outdoor Research has achieved NIOSH approval.
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This week on Verde Live, Kristin talks about how brands and the media need to be connecting with consumers online (person-to-person), the new Black Media Initiative, and how COVID-19 accelerated values-based purchasing in the U.S.
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If you’re wondering how COVID-19 impacted the Amazon marketplace, or how shifts in Consumer Trends will impact 2020 Holiday selling, you’ll want to tune in to this show.
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While others are cutting back on marketing and PR efforts during a recession, leaning into public relations during a recession can help you capture a larger percentage of the voice while your competitors or focusing on other things. While the state of PR certainly changes during times of crisis, having a solid, targeted communications strategy and recession survival guide for your brand is key for not only staying afloat, but coming out in a stronger position on the other end.
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This week Kristin talks about the media's battle to earn our trust, attention and engagement, and the FIVE most important consumer trends that are here to stay.
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Join Kristin for this weeks Verde Live, July 13, 2020. Kristin shares more information about the new live event series, updates from the Multi-Channel Marketing Academy and Channel Mastery podcast, and the latest consumer trends shaping the future of retail.
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Kristin and the team at Verde are launching a new event series, Verde Live. Every Monday at 11:00 a.m. (MDT), Kristin goes live on YouTube with the latest trends and headlines from our industry, including: consumer behavior, retail, the media, and more.
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