This new and refreshing flavor is a light and playful ode to the simplicity of those adventurous summer days of childhood. It provides a light, fruity watermelon taste with a hint of lime, that gives you everything you need so you can be in the moment, let your mind wander freely, and forget about the miles.
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Seattle-based Mountain Safety Research® (MSR®) is excited to introduce three new products to its Titanium cookware assortment for spring 2024 - a Titan Double Wall Mug, Titan Long Spoon and Titan Spork. The brand also refreshes the collection with thoughtful updates to their Titan Kettles and their 450 mL Titan Cup, all designed to be more functional, packable and reliable than ever before, making them the ultimate ultralight choice for thru-hikers and gram counters.
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Seattle-based Mountain Safety Research® is excited to announce their newest tent, the Hubba Hubba Bikepack for spring 2024. Made for those who live to adventure on two wheels, the new Hubba Hubba Bikepacking tent series builds on the success of the award-winning Hubba Hubba and takes it up a notch with cycle-specific touches.
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Therm-a-Rest, the leader in outdoor sleeping gear for more than 50 years, is introducing its best-selling Honcho Poncho in kids sizing for spring 2024. Designed specifically for young adventurers, the Honcho Poncho Kids is a versatile and cozy outdoor essential that will keep children warm and comfortable during all their outdoor activities.
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Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
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Should your brand delete or turn off social media commenting on posts? We explore content moderation in our current divided times.
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Bikepacking season is here! Over the past few years, bikepacking has exploded in popularity, with search volume growing more than 2x since 2017. This year, our Verde brands have rounded up a handful of products that are good considerations if you're gearing up to head out on your own trip, or write about new products for this popular adventure sport.
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Born on the water in 1983, Costa Sunglasses is celebrating 40 years of making the best sunglasses on the planet and protecting the watery world we call home. For those like us who don’t just spend their life on the water, but fully come to life on it, big days are coming.
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Amazon is the largest online marketplace in the world, with huge numbers of customers and nearly infinite number of products. The platform is a place for outdoor enthusiasts to discover new gear, and is a great way for brands to reach new audiences. We’ve compiled this list here of some of the top outdoor brands that are available on Amazon now. Click the logos to shop now.
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In the performance-driven world of professional sports, mental health has long been treated like an afterthought, if it was addressed at all. Recently, there has been a spate of athletes speaking up or taking a stand to advocate for their own emotional well-being. Simone Biles. Naomi Osaka. Michael Phelps. Kevin Love. Every revelation has been incredibly powerful.
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The information and product discovery process is changing quickly thanks to an evolving organic search landscape and AI. Getting brand and product mentions in the sources these technologies use will be paramount to driving visibility for your products. While media landscapes may be experiencing volatility and consolidation, they will continue to be hugely impactful in their traditional capacity but also in this new role as trustworthy sources for automated recommendations. This means that a robust PR and earned media strategy is more important than ever in driving brand and product visibility.
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Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, is now available for purchase on its redesigned website, the Smithsonian Air and Space Museum, Disney Theme Parks, Universal Studios, Ron Jon Surf Shops, and Paper Source stores, as well as select outdoor retail stores.
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Warm weather is upon us (or will be soon)! With this, we have a host of new gear and trends to share. First up, we have a whole new sport in winging, or wing surfing, then we’ll cover some trends that will help keep folks protected and comfortable as they head into the outdoors. These latter trends may seem small, but as the number of people that are venturing out has exploded, its small steps forward in comfort, like these, that will keep those people coming back for years to come.
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Gunnison Rising – a new mixed development in the heart of Gunnison committed to providing ample housing, business opportunities, new trails, and a Maker’s District for entrepreneurs – has chosen Verde Brand Communications to lead its public relations, integrated communications and strategic development efforts. At least 1,700 unique housing units, commercial space, a government campus, green initiatives and more will be part of the New Urbanist-inspired development, providing key infrastructure to promote housing and business opportunities that will reinforce Gunnison’s burgeoning identity as the best place in Colorado to work, live and recreate.
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OrthoLite Cirql™, the world’s first circular foam material solution for footwear, has been named to the shortlist in the “Best Sustainability Initiative of the Year” category by Drapers Footwear Awards 2023.
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ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official recovery sponsor for 2023. ROLL Recovery, together with selected sponsors, will support the launch of the Ragnar’s Demo Tent Activation to elevate participants' race experience.
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Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates 40 years of making the best sunglasses on the water in 2023 by growing its hybrid category of frames. New to the lineup for the spring, Mainsail and Aleta are your day-to-day sunglasses that stay stylish while relaxed on land and ready to perform while out on the water.
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In this episode, our guest is Dr. Len Necefer, Ph.D., CEO & Founder of NativesOutdoors – a native-owned athletic and creative collective. The company began as a social media project in March 2017 by Len Necefer (Diné), highlighting stories and photos of Native people in outdoor recreation and addressing the lack of representation of Indigenous people in the outdoor industry. The organization has expanded to providing advisory and consulting services to the outdoor industry on topics within the intersection of tribes, public lands, and outdoor recreation. NativesOutdoors is working directly with tribal governments, community organizations, and individuals on increasing access to outdoor recreation and connecting resources and opportunities within the outdoor industry.
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Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today its latest partnership within its ‘Environmental Access and Education’ give back vertical, with the Young Masterminds Initiative nonprofit organization. Specifically, Backpacker’s Pantry will provide financial support to its Camping to Connect program for youth from Black, Indigenous and People of Color (“BIPOC”) communities in New York and Colorado. Backpacker’s Pantry will also make food donations throughout the year for their excursions.
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