Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Our job as PR professionals is to drive the most visibility for our clients, to the most relevant audiences. One of the ways we approach this at Verde is through the lens of the customer journey. This full-funnel approach not only helps us tailor our pitching to be most effective, but it also helps drive the best results for all KPIs, from awareness to sales.
Read MoreEarth Day is one of our favorite holidays and we want to help you celebrate with some earth-friendly gear from some of our favorite clients.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance to its legacy frame Corbina for spring 2023. The enhanced Corbina PRO features new performance upgrades that keep your frames locked in place and vision clear so you can stay focused on what's most important - finding fish.
Read MoreThe Sea Otter Classic Summit, which is owned and produced by Life Time, announces the speaker line-up for the second annual event taking place April 17-19 at the Monterey Plaza Hotel & Spa. Summit speakers include leaders from the outdoor and various specialty industries, along with non-profit organizations' founders, sustainability experts, and retail executives.
Read MoreLooking across the outdoors industry, there is an amazing group of talented and influential women leading some of our favorite brands. These women leaders bring years of experience and skills to their organizations and provide some great examples for others to follow. Here we’ve compiled a list of a few of the women Verde works with who are working to change the outdoor industry from the inside out.
Read MoreEven though winter is just kicking into high gear, we wanted to share some new gear coming down the pipeline from a few of our favorite brands. These are some of the best new pieces for anyone’s outdoor wardrobe.
Read MoreTherm-a-Rest®, the leader in outdoor sleeping gear for more than 50 years, is introducing the next generation of its best-selling NeoAir® XLite™ sleeping pad in spring 2023. Making the best even better, the new NeoAir® XLite™ NXT maintains its ultralight weight, but increases in comfort and is significantly quieter than the current XLite.
Read MoreElevation Hotel & Spa – the only ski-in, ski-out resort located at the base of Crested Butte Mountain Resort (CBMR) – announces today the latest addition to its hospitality experience, billy barr. The full-service lobby bar and lounge will open to the public this month.
Read MoreToday’s guest is Adam Ruggiero, Editor-in-Chief of GearJunkie. GearJunkie leads the outdoor industry in breaking news and product reviews in the active-lifestyle world. From offices in Denver and Minneapolis, GearJunkie’s journalists, writers, and video producers advance the conversation online and beyond. Millions of monthly readers follow GearJunkie online through multiple channels.
Read MoreTailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel that benefits Big City Mountaineers (BCM), a non-profit that provides transformative experiences through connections to nature that strengthen life skills and build community for youth from disinvested communities.
Read MoreWe interview ChatGPT on the media industry and how it is changing the game for journalism, writers, and consumers. Explore how ChatGPT is revolutionizing content generation, data analysis, personalization and more. Get a glimpse into the future of AI in media and communication with our expert take on the topic.
Read MoreLooking for PR support for your brand at the Running Event in Austin? Contact Verde!
Read MoreWinnebago, the flagship brand of outdoor lifestyle product manufacturer Winnebago Industries, and Adventure Wagon, the premier builder of modular camper vans, announce today their collaboration on a limited edition van that combines the renowned craftsmanship and innovation of both companies to create the ultimate adventure vehicle.
Read MoreToday’s guest is Jeremiah Bishop, a professional mountain bike racer in cross country, short track, ultra-endurance stage races, and gravel. Jeremiah is an athlete ambassador for Canyon Bicycles, a freelance cycling consultant, and a content creator (co-founder of the hit documentary series The Impossible Routes).
Read MoreToday’s guest is Alison Tetrick - a professional cyclist, biochemist, storyteller, and entrepreneur. Alison is also a global ambassador focusing on brand activation, product development, and innovation. Alison believes sports, science, and stories can make a powerful difference in changing the world and loves to do the work to make it happen. She is passionate about creating opportunity, education, and access to cycling for all through scholarships and community engagement.
Read MoreBackpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces its annual donations for the 2022 calendar year. Over the course of the past year, Backpacker’s Pantry donated a combined total of approximately $178,000 to 12 organizations including: 1% for the Planet, American Hiking Society, Cal-Wood Education Center, Community Food Share, Community Foundation Boulder County, The Conservation Alliance, Conscious Alliance, Continental Divide Trail Coalition, Outdoor Afro, SLOW Money Initiative and Thorne Nature Experience.
Read MoreOutdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, asks that their members give a micro-donation at checkout when making purchases on the outdoorprolink.com store. At the end of 2022, Outdoor Prolink and its members finished off the year by raising $82,970, which went to five organizations; American Whitewater, Boulder County Wildfire Fund, The Conservation Alliance, PridePads Africa, and Protect Our Winters.
Read MoreTailwind Nutrition is proud to announce its 2023 Tailwind Athlete Team which includes 22 athletes whose specialties range across the spectrum of endurance sports.
Read MoreToday’s guest is Steve Lee, President of US Sales at Hot Chillys, a legacy outdoor recreation brand that has been leading the winter sports apparel industry since 1985. Their performance base layers include socks, leggings, turtlenecks, fleece, and accessory products, focusing on comfort and fun. Hot Chillys offers a comprehensive line of apparel for men, women, and children using next-level materials for seamless comfort, function, and fit.
Read MoreAs we mark another Martin Luther King Jr Day, the importance and symbolism has never been more important. With so many brands committing to increase their DEI efforts, this is a good time to revisit, update, and reaffirm your brands commitments and considerations around MLK Day.
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