Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Following many years of product category research and direct engagement with the telemark-skiing community, SCARPA will introduce in fall 2024 a completely new version of the TX Pro — the most innovative, lightweight and efficient telemark boot ever created. With a legacy of introducing the world’s first “plastic” telemark boots — the Terminator in 1992, the T2 in 1994, and, later, the groundbreaking TX Pro in 2008 — SCARPA has consistently been at the forefront of telemark skiing.
Read MoreOutdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with top-notch, accessible gear, encouraging their dedication to the outdoors in their communities.
Read MoreMountain Safety Research (MSR) announces the launch of new ParadigmTM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in addition to beginner snowshoers who want to invest in shoes that they can grow into over time.
Read MoreCosta Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
Read MoreTailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du Mont Blanc in the span of three months.
Read MoreLeading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes Lindsey Hamm to its roster of elite mountain athletes. Hamm, an American Mountain Guide Association (AMGA) certified guide, has traveled the world establishing routes in Zanskar, India and Pakistan.
Read MoreYakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy™ more than ever before.
Read MoreOutdoor Prolink, the premier platform for outdoor industry professionals, is setting a proactive course for 2024, building on the remarkable success of its philanthropic efforts in the previous year. In 2023, the Outdoor Prolink community – comprised of guides, instructors, and industry professionals – collectively raised over $77,000 dollars. Generated by Outdoor Prolink members, these funds were thoughtfully distributed amongst 11 non-profit organizations.
Read MoreLeading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes world-renowned freeskier Kye Petersen to its team of athletes and ambassadors. The partnership marks a significant step in Mammut's commitment to the skiing community, bringing on board one of the most influential and skilled figures in the world of freeride and big mountain skiing.
Read MoreAs 2023 draws to a close, we find ourselves reflecting on the past year and the wonderful relationships we've built. We want to take a moment to express our gratitude for your partnership and trust in Verde.
Read MoreRECCO, the advanced rescue technology manufacturer, continues to expand its network of RECCO SAR helicopter detectors globally in 2023 and beyond. Recently, RECCO announced helicopter detector placements in France, Switzerland and Spokane, Wash. In total, there are 36 RECCO-equipped helicopter bases worldwide, with 8 in the United States.
Read MoreAdventure Wagon, the premier builder of modular camper vans, announces its new Gear Shop, a curated collection of storage, sleep, power supply and camping products and accessories. At the Adventure Wagon Gear Shop, shoppers will find everything they need to outfit their vehicle for adventures in the outdoors.
Read MoreAudiences are not diminishing. Instead, they're dispersing to new, dynamic platforms, offering fresh opportunities for marketers to connect and engage. This undoubtedly makes it more difficult to drive the same reach, due to a more fragmented landscape. However, it’s essential to meet prospective consumers where they are.
Read MoreBorn on the water in 1983, Costa Sunglasses has spent the past four decades on a mission to protect the watery world it calls home. Today, capping off its 40th anniversary year, Costa releases its Second Edition: Protect Report, which captures the leading eyewear brand’s ongoing commitment to conservation and sustainability. From building responsibly made gear, to its Kick Plastic® and OneCoast initiatives and strong partnerships with mission-aligned conservation organizations, Costa continues to lead the charge in pursuit of its higher calling.
Read MoreTailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Chocolate Mint Recovery Mix, a seasonal, limited edition flavor of Tailwind Recovery Mix that benefits Friends of the Colorado Avalanche Information Center (FoCAIC).
Read MoreFounded by Clif Bar & Company, the Clif Family Foundation is committing $100,000 to protect wild places and outdoor spaces through its support of The Conservation Alliance.
Read MoreIn a significant milestone, Royal Robbins proudly announces its recent brand certification in the Responsible Wool Standard (RWS), certified by Control Union 895314. As one of the original U.S. outdoor brands, Royal Robbins has set the industry standard with a legacy of iconic styles made with natural and lower-impact fibers.
Read MoreRECCO, manufacturer of advanced rescue technology, in partnership with Helly Hansen will debut the Odin Everdown Hooded Jacket, the first product that uses the new RECCO reflector 742LT. The reflector design is incredibly compact, lightweight and flexible, allowing for easy integration into garments that are also very light and packable.
Read MoreThe GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont. This expansion marks the first time that the ski clothing rental program is available to consumers east of the Rocky Mountain region.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
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